Über
We are a growing women's clothing boutique looking for a results-driven Meta Ads Specialist who understands how to turn paid traffic into real revenue. This role is for someone who knows Facebook and Instagram advertising inside and out and also has hands-on experience working inside Shopify.
You will be responsible for building, launching, managing, and optimizing Meta ad campaigns that drive conversions, increase average order value, and scale revenue profitably for a fashion-focused e-commerce brand.
This is not an entry-level role. We are looking for someone who understands data, creative strategy, and women's retail customer behavior.
Key Responsibilities
• Develop, launch, and manage Facebook and Instagram ad campaigns for a women's clothing boutique
• Build full-funnel campaign structures including prospecting, retargeting, and retention
• Conduct audience research aligned with women's fashion buyers
• Collaborate on ad creative strategy including hooks, copy, offers, and seasonal promotions
• Write compelling, on-brand ad copy focused on conversions
• Monitor performance daily and optimize for ROAS, CPA, and conversion rate
• Set up and manage Meta Pixel and conversion tracking
• Ensure proper event tracking and attribution inside Shopify
• Analyze Shopify store performance data to improve ad effectiveness
• Provide weekly performance reports with insights and clear next steps
• Continuously test creatives, offers, landing pages, and audiences
Qualifications
• Proven experience running profitable Meta ad campaigns for e-commerce brands
• Experience working with fashion, apparel, or women-focused brands preferred
• Strong working knowledge of Shopify backend
• Experience setting up Meta Pixel and verifying domain
• Understanding of conversion tracking, attribution windows, and data reporting
• Ability to read and interpret data to make optimization decisions
• Experience scaling ad spend while maintaining target ROAS
• Strong communication skills
• Ability to work independently and take ownership of results
Preferred Experience
• Experience with Shopify apps for upsells, bundles, or subscriptions
• Experience with Klaviyo or email marketing integrations
• Experience with creative testing frameworks
• Portfolio or case studies showing results for fashion or apparel brands
What We're Looking For
We want someone who understands women's fashion marketing, seasonal drops, promotions, and how to position products in a competitive boutique space. You should think strategically, test aggressively, and focus on profitability. We're looking for someone who will proactively suggest improvements and help us scale with confidence.
To Apply
Please include:
• A brief summary of your Meta ads experience
• 2–3 case studies with measurable results
• Your experience working with Shopify
• Your typical testing and scaling process
• Your hourly rate or project-based pricing
If you are confident in your ability to drive profitable growth through Meta ads and understand how Shopify data connects to performance in a women's boutique setting, we would love to hear from you.
Contract duration of 3 to 6 months. with 30 hours per week.
Mandatory skills: Pay Per Click Advertising, Meta Pixel, Facebook Ads Manager
Sprachkenntnisse
- English
Hinweis für Nutzer
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