Manager Sales

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer's is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

Southern Glazer's offers a competitive compensation package with expected first year total earnings between $90,000 - $100,000 + Bonus + Benefits/RRSP + Vacation. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

As a full-time benefits-eligible employee, you can participate in the Group Flexible Benefits Plan and the Registered Retirement Savings Program (RRSP). The Benefits Plan includes comprehensive medical, dental, vision, disability, and life insurance coverage. We also offer wellness initiatives, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Lead the sales execution activities of a diverse sales force covering one or multiple Provinces, achieving individual, team, and organizational quotas through strategic planning and operational oversight.

• Manage and coach a team of Provincial Sales Managers, Field Sales Managers, Trade Development Managers, Key Account Managers, Territory Managers and Trade Development Coordinators to drive commercial performance and talent development
• Stay apprised of federal and provincial laws affecting the beverage/alcohol industry within regional responsibility 
• Foster Senior Level relationships with Liquor boards across regions to execute Trade Development objectives and stay abreast of industry regulations
• Design and implement strategic sales plans for key accounts (Retail & On Trade), establish territories, quotas, and goals, and coordinate sales distribution
• Conduct sales meetings, train, motivate, and develop the team to achieve sales targets and improve product distribution
• Develop KPIs, track and report key commercial, operational, and financial metrics

• Oversee Regional P&L, annual budget planning and the Latest Estimate (LE) management process
• Collaborate with Trade Development and Supplier Development teams on supplier visits and execute Route-to-Market strategies
• Analyze expenditures and align with budgets to ensure financial objectives are met
• Lead collaborative working relationships with internal teams to develop and validate sales objectives and reports
• Prioritize investments in enabling technologies to enhance sales productivity
• Identify opportunities for process improvement and facilitate functional partnership meetings to optimize forecasting and demand planning
• Perform market visits and manage escalations, guiding brand priorities and best practices
• Perform other duties as assigned

• Bachelor's degree in Business Administration or related field and five years of experience in financial analysis and consumer goods sales.
• Minimum 5 years of leadership experience managing teams in sales.
• Comprehensive understanding of beverage/alcohol industry regulations and product knowledge.
• Proficiency in Word and Excel, including advanced functions.
• Strong project management, organization, and time management skills.
• Excellent communication, customer service, and interpersonal skills.
• Successful candidate may be located in Winnipeg, Regina or Saskatoon, and must be able to travel as per business requirements.
• Successful candidate must have experience in overseeing the regional P&L, budget planning and the latest estimate (LE) management process.
• Beverage Alcohol experience is required.

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
• Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at