Über
- Execute against Mitratech's defined brand POV and messaging frameworks, ensuring consistency across owned, earned, and shared channels
- Serve as the primary day-to-day marketing partner to Walker Sands, aligning PR narratives, campaigns, and thought leadership with growth priorities
- Translate complex compliance, risk, and HR topics into clear, credible narratives for prospects, customers, analysts, and media
- Support executive and SME thought leadership development in partnership with PR and senior leadership
- Design and operate content systems that support demand generation, lifecycle marketing, and brand storytelling
- Ensure content is intentionally designed to drive leads and influence pipeline, not just awareness
- Lead content atomization: transforming one approved core asset into multiple downstream formats (web, email, sales enablement, social, PR, paid landing pages)
- Partner with Demand, Web, and Product Marketing to align content to ICPs, buyer journeys, and conversion goals
- Use AI tools to generate first-pass drafts for blogs, POV pieces, press inputs, social content, enablement assets, and campaign content
- Leverage AI to enforce brand voice, clarity, and consistency at scale
- Continuously identify opportunities where AI can replace manual effort, increase speed-to-market, and improve quality
- Optimize content for search visibility, user experience, and lead conversion (SXO)
- Partner with Web and Digital teams to ensure content supports CRO, landing page performance, and full-funnel impact
- Analyze organic and content-assisted performance and translate insights into optimization recommendations
- Measure content effectiveness using lead generation, pipeline influence, engagement quality, and brand lift
- Use data and AI insights to refine content topics, formats, and distribution strategies
- Communicate content impact clearly and regularly to marketing leadership
- Manage and develop three direct reports:
- Content Specialist
- Graphic Designer
- Motion Graphics & Web Designer
- Set clear priorities, workflows, and quality standards for the content and creative team
- Coach team members to work efficiently, leverage AI, and continuously improve
- Foster a culture of accountability, focus, and high-quality execution
- You are a senior people manager who enjoys coaching, developing, and leading creative and content talent
- You think in systems, frameworks, and leverage, not volume or calendars
- You are comfortable operating with visibility and accountability at the leadership level
- You can simplify complex topics without dumbing them down
- You are detail-oriented but not precious about first drafts
- You thrive in fast-paced, evolving B2B environments
- You are excited to use AI as a force multiplier, not a threat
- 5 - 8 years of experience in B2B content marketing, digital content, SEO, or related roles
- Demonstrated experience managing and developing team members
- Experience partnering cross-functionally with marketing, product, demand, and design teams
- Strong writing, editing, and content judgment skills
- Proven ability to manage multiple priorities and deadlines
- Experience in SaaS or HR compliance industries strongly preferred
- CMS experience (WordPress preferred)
- SEO platforms such as SEMRush, BrightEdge, Ahrefs, Moz, or Screaming Frog
- A/B testing and optimization tools (Optimizely, Unbounce, or similar)
- Familiarity with Google suite and web analytics
- Working knowledge of HTML/CSS and schema markup a plus
- HubSpot, Marketo, and Salesforce experience a plus
- Bachelor's degree in marketing, communications, business, or related field (or equivalent experience)
- Experience working in a fast-paced, high-growth technology company
Sprachkenntnisse
- English
Hinweis für Nutzer
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