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Commercial Director
- Campbell River, British Columbia, Canada
- Campbell River, British Columbia, Canada
Über
About Poseidon Ocean Systems
Poseidon Ocean Systems is a global leader in advanced aquaculture technologies and life-support systems designed to improve fish welfare, increase yields, and support sustainable operations for salmon farming and marine aquaculture. With deployments in multiple countries and a mission to reduce risk for aquaculture farmers through innovation and collaboration, Poseidon combines deep industry expertise with cutting-edge engineering and customer-centric solutions.
Position Summary
The Commercial Director is a key member of the executive leadership team and is responsible for shaping and executing Poseidon's global commercial strategy to drive sustainable revenue growth, strengthen long-term customer partnerships, expand market presence, and align all commercial activities with the company's mission and long-term objectives.
The Commercial Director will lead sales, business development, customer success, and strategic marketing functions, providing both strategic direction and hands-on leadership across complex sales cycles. This role directly oversees the Commercial Managers (Ex. Chile), Sales Manager, & Customer Succes. and works cross-functionally to ensure commercial commitments, product delivery, and customer outcomes are aligned.
Key Responsibilities
Commercial Strategy & Leadership:
- Develop and implement a comprehensive commercial strategy aligned with Poseidon's business objectives and growth ambitions.
- Serve as a strategic partner to the CEO and executive leadership team in shaping corporate direction, market prioritization, and long-term growth initiatives.
- Own commercial governance, including pricing strategy, margin management, discount frameworks, and deal approval processes to ensure profitable and consistent execution.
- Translate market insights, customer feedback, and competitive intelligence into actionable plans that strengthen Poseidon's market position.
Sales & Business Development:
- Lead global sales and business development activities, including setting revenue targets and KPIs, structuring territories, and developing accurate growth forecasts.
- Provide hands-on leadership in complex, strategic sales cycles, including senior-level customer engagement, negotiations, and contract closure.
- Identify and pursue new markets, customer segments, and partnership opportunities, including geographic expansion and channel relationships.
- Develop and manage global channel strategies, including distributors, agents, and strategic partners, ensuring performance and alignment with company objectives.
- Build, scale, and lead high-performance commercial teams, including recruiting, mentoring, performance management, and succession planning for direct reports.
Customer & Market Engagement:
- Champion customer success by fostering strong relationships with strategic accounts and ensuring high levels of satisfaction, retention, and long-term value creation.
- Drive revenue growth across the full customer lifecycle, including new sales, renewals, expansions, aftermarket services, and long-term customer agreements.
- Lead efforts to understand evolving customer needs, industry trends, competitive dynamics, and regulatory developments impacting aquaculture technology markets.
- Represent Poseidon at key industry events, conferences, and tradeshows to enhance brand visibility and generate demand.
Marketing & Brand Positioning:
- Partner with marketing leadership to refine Poseidon's market positioning, value propositions, and messaging to ensure clear differentiation across target markets.
- Support and guide go-to-market strategies for new products and services, ensuring compelling commercial value narratives.
- Provide direct leadership and strategic guidance to the Sales & Marketing Manager to ensure cohesive brand positioning, messaging, and campaign execution globally.
- Leverage market research, customer insights, and performance data to inform pricing, promotional strategies, and demand-generation initiatives.
Cross-Functional Collaboration:
- Work closely with Product Development, Engineering, Operations, and Finance to align product roadmaps, delivery capabilities, and commercial commitments.
- Own the commercial budget and collaborate with Finance to monitor performance, manage resource allocation, and optimize revenue, margins, and profitability.
- Establish and optimize commercial operating processes, including CRM discipline, pipeline management, forecasting accuracy, and performance reporting.
- Collaborate with the CEO and CFO on commercial forecasting, budgeting, and reporting to the Board and investors.
Qualifications & Experience
- 10+ years of progressive commercial leadership experience (or equivalent depth of experience) with end-to-end responsibility across sales, business development, pricing, customer growth, and commercial strategy in complex B2B environments.
- Demonstrated success leading and closing complex, high-value solution sales, including senior-level negotiations and long-cycle enterprise deals.
- Proven track record of driving sustained revenue growth, expanding market share, and improving commercial performance while balancing profitability and customer outcomes.
- Strong command of commercial management fundamentals, including pricing strategy, margin management, contract negotiation, pipeline discipline, forecasting accuracy, and CRM-driven sales operations.
- Experience building, leading, and scaling high-performing commercial teams, with a hands-on leadership style and accountability for results.
- Executive-level communication and stakeholder management skills, with credibility engaging customers, partners, and internal leadership.
- Experience in aquaculture, marine services, environmental technology, industrial equipment, or adjacent technology-enabled industries.
- International commercial experience, including managing global customers, partners, distributors, or multi-region sales teams.
- Background in technology-driven or data-enabled solutions, including experience commercializing technically complex products.
Sprachkenntnisse
- English
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