Paid Marketing Coordinator

Our Growth Marketing team is growing, and we're looking for a Paid Marketing Coordinator to join us in helping people get their best sleep yet. In this role, you'll execute, optimize, and operationalize paid social and video/CTV campaigns and deepen your media buying expertise.. You'll report to our Sr Manager Demand Gen and work closely with Growth Marketing, Creative, Analytics, and external partners to drive efficient customer acquisition and improve channel performance.

This role is remote-friendly but must be based in the U.S. or Canada. Hatch is based in California, so we ask that you're available during PST/PDT hours.

First 90 Days: Learn & Contribute

• Fully own day-to-day campaign management across paid social platforms, including ad operations, QA, pacing, and basic optimizations.
• Develop and maintain a weekly performance report, clearly identifying where we are exceeding or missing primary and secondary KPIs..
• Build strong cross-functional relationships with Creative, Marketing Ops, and Analytics to ensure smooth execution and accurate reporting.
• Become fluent in Hatch's media workflows, tooling, and measurement approach.

First 6 Months: Drive Real Impact

• Independently manage campaign execution with minimal oversight, proactively flagging risks and opportunities.
• Iterate on existing processes for pacing, reporting, and optimization, leveraging AI tools to improve speed, accuracy, and consistency.
• Support creative testing efforts by ensuring clean setup, clear documentation, and reliable performance readouts.
• Contribute insights that inform media and creative strategy, not just reporting.

First Year: Transform & Scale

• Be a reliable owner of paid social operations, known for precision, follow-through, and strong communication.
• Help standardize playbooks and documentation that make campaigns easier to launch, analyze, and scale.
• Consistently surface insights that improve efficiency, performance, or cross-team alignment.
• Be seen as someone the team trusts to "handle it" when it comes to paid media execution.

The Essentials

• 2 years of experience in paid media, digital marketing, or performance marketing, with hands-on experience managing paid social and/or video channels.
• Demonstrated ability to execute and support performance campaigns end-to-end, including trafficking, QA, pacing, and reporting.
• Track record of contributing to measurable improvements in campaign performance, efficiency, or operational accuracy (e.g., improved CPA, faster turnaround times).
• Technical skills: Highly proficient across ads manager platforms (Meta, TikTok, YouTube, Reddit, Pinterest), Google Sheets for pacing and reporting
• Collaborative spirit—you make everyone around you better.
• Clear proactive communication—you can surface issues early and explain performance or processes simply and accurately.

Bonus Points

• Experience with MMPs, CTV buying platforms, or Motion.
• Previous experience executing A/B style tests at the audience or creative level.
• Experience working with consumer brands, especially in e-commerce.