Inside Higher Ed
DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations
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- United States
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- United States
Über
Digital Marketing Campaign Specialist, Development & Alumni Relations at Boston University Advancement. The role is to build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms. Reporting to the Director of Alumni Communications & Marketing as part of the Alumni Engagement and Operations team. Responsibilities
The Digital Marketing Campaign Specialist is primarily responsible for building, managing, monitoring, and optimizing campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University. Take ownership of all campaign activations and ensure their successful execution. Iterate on campaign design and copy to produce creative and engaging ad sets. Collaborate with colleagues and client-partners to understand campaign objectives and requirements and ensure messaging is consistent across channels. Perform quality assurance testing before activating customer journeys. Monitor campaigns to ensure deliverability and optimal performance. Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed. Create and deploy lead generation campaigns. Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar. Approach projects with curiosity and a commitment to delivering measurable results, serving all stakeholders with integrity and respect. Qualifications
Bachelor's degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred. Minimum three years of relevant experience. Strong knowledge of digital marketing trends; data-driven with strong reporting skills. Exceptional communication and collaboration, with the ability to manage multiple concurrent projects under deadlines. Creative and organized with a strong commitment to quality and consistency. Technical knowledge of audience segmentation, lead generation, and data mining a plus. Overall marketing experience; a bonus if in an educational setting. Strong interpersonal skills. Values
Teamwork, transparency, and mutual respect. Diversity, equity, inclusion, and belonging. Integrity in how we work and how we treat one another. Strategic thinking and curiosity with a focus on measurable results. Continuous growth and improvement as individuals and as a team. Joy and shared appreciation for pursuing meaningful goals. Equal Opportunity Employer
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or marital status. We are a VEVRAA Federal Contractor. If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office at 617-358-1796. To apply
To learn more about Development & Alumni Relations at Boston University, and other job opportunities, please stop by the Advancement Talent website: https://www.bu.edu/dar-talent/. To apply, visit the BU Silkroad jobs page: https://jobs.silkroad.com/BU/External/jobs/315940
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Wünschenswerte Fähigkeiten
- Digital Marketing
- Google Analytics
- HubSpot
Berufserfahrung
- Digital specialist
- Social Media
- SEM / Traffic
Sprachkenntnisse
- English