Social Media Coordinator

Brief Description
POSITION SUMMARY
Reporting to the Director of Marketing, the Social Media Coordinator will enhance our social and digital presence through technical expertise and strategic insights to drive customer engagement and business growth. New and existing social accounts will be created, optimized, and reported on for all Climate Control Group brands. Content creation will occur in collaboration with Sales, Product Management, and Marketing teams to form cross-promotional content on all platforms.

Essential Functions
Essential Functions Statement(s)

• Plan, execute, and optimize social marketing campaigns to align with CCG's digital strategy and business goals.
• Create relevant and intriguing social content for platforms like LinkedIn, Facebook, Instagram, and YouTube.
• Work closely with the creative design team to gather images or video to draw the eye of potential customers.
• Collaborate with cross-functional teams to gather content ideas and create a communications plan and calendar(s) for all CCG brands on all platforms.
• Sponsor and pay to post strategic messaging approved by Director.
• Report on social media results quarterly in a manner that can be passed along to leadership stakeholders.
• Drive brand awareness, lead generation, and increase sales through various social media marketing efforts.
• Integrate applications, graphics, media, and emerging technologies (AI, machine learning, automation) to improve post performance.
• Lead the creation of personalized content, digital tools, and interactive elements to drive user engagement and conversions.
• Implement and validate comprehensive tracking and analytics systems to monitor and improve digital performance.
• Manage workflow, project execution, and timely delivery, ensuring high-quality standards and brand consistency across all digital platforms.
• Step in to help the rest of the marketing team in any way possible.

Position Qualifications
Skills & Abilities
Education:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)

Experience:

• At least 2 years experience in social media management
• Familiarity with B2B and multi-step B2C go-to-market approaches recommended
• Project management experience and skills recommended

Computer Skills:

• Proficiency in MS Office Suite, Google Workspace and Adobe Creative Suite
• Experience with web analytics tools (Google Analytics, Semrush, HubSpot, Adobe Analytics)
• Experience with project management tools )

Certificates & Licenses (preferred):

• N/A

Other Requirements:

• Strong understanding of social media trends
• Ability to manage multiple projects with tight deadlines in a fast-paced environment.

• Proactive, self-driven, and capable of leading initiatives with minimal guidance.

• Strong interpersonal skills, with the ability to engage stakeholders across marketing, sales, product management, and leadership teams.

• Excellent cross-functional collaboration and relationship-building abilities.