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Senior Copywriter
Incard
- London, England, United Kingdom
- London, England, United Kingdom
Über
Incard’s mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves. The Role
We’re looking for a Senior Copywriter to own and elevate how Incard communicates its product, value, and brand across every customer touchpoint. This is a hands-on, high-impact role at the intersection of product, brand, and growth. You’ll translate complex financial workflows into clear, confident, and compelling language that helps entrepreneurs understand, trust, and adopt Incard. This is not a content factory role. It’s an operator role with real ownership over product messaging, website copy, and customer-facing communication. Key Responsibilities
Product & Website Copy Ownership
Own and write Incard’s website and product copy, including: Landing pages, feature pages, pricing, and positioning In-app messaging, onboarding flows, and tooltips Product launches and feature announcements
Translate complex financial and technical concepts into simple, benefit-led language Ensure clarity, consistency, and precision across all customer-facing copy Brand Voice & Messaging
Define, document, and evolve Incard’s tone of voice Act as the guardian of language across marketing, product, and lifecycle communications Ensure copy reflects real product value — not generic fintech marketing Maintain a high editorial bar and strong point of view on language UX Copy & Product Collaboration
Work closely with Product, Design, and Engineering to shape user journeys through words Write and refine UX copy that improves comprehension, activation, and feature adoption Challenge complexity and remove friction through clear language Help turn product features into clear acquisition and retention levers Growth, Lifecycle & Campaigns
Contribute copy to:
Email and lifecycle communications Campaigns, announcements, and product launches Partnerships and co-branded initiatives
Adapt messaging across channels while keeping a consistent core narrative Support experimentation by testing different angles, headlines, and value propositions Editing, Quality & Craft
Edit and elevate copy written by others Ensure consistency across surfaces, markets, and formats Continuously improve copy based on performance data, feedback, and user insights Kill what doesn’t work; double down on what resonates Experience
What We’re Looking For
7–10+ years of experience in copywriting, content, or brand roles Proven experience writing product-led, UX, and website copy for tech or SaaS products Experience working in high-growth startups or scale-ups Strong editorial background with excellent judgment and taste Skills & Mindset
Exceptional writing, editing, and storytelling skills Deep understanding of how language drives clarity, trust, and conversion Product-oriented thinker who understands user flows and decision-making Comfortable working cross-functionally with Product, Design, and Growth High ownership, high standards, low ego Nice to Have
Experience in fintech, payments, or financial infrastructure Familiarity with B2B SaaS, e-commerce, or platform businesses Experience supporting international or multi-market products Background in UX writing, content strategy, or brand systems Location
This role can be based in London, with hybrid work. We value in-person collaboration and regularly bring teams together, while maintaining flexibility. Benefits
Competitive cash-based compensation Incard stock options 25 days of paid time off per year, plus bank holidays and your birthday off Global health insurance and unlimited paid sick leave
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Sprachkenntnisse
- English
Hinweis für Nutzer
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