Digital Marketing ManagerIgnition Technology • Farnborough, England, United Kingdom
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Digital Marketing Manager
Ignition Technology
- Farnborough, England, United Kingdom
- Farnborough, England, United Kingdom
Über
About the role:
We’re looking for a commercially minded
Digital Marketing Manager / Marketing Operations Lead
to take ownership of our digital marketing engine — from campaign execution and automation to analytics and optimisation.
You’ll play a pivotal role in shaping how we attract, engage, and convert prospects across the funnel, ensuring every activity is measurable, data-driven, and aligned with revenue goals.
Responsibilities Key responsabilities
Demand Generation & Campaign Execution
Plan, execute, and optimise integrated digital campaigns across paid, owned, and earned channels, including social media, paid search, email and web.
Manage and grow Ignition’s social media presence to increase brand visibility, engagement, and reach across LinkedIn and other relevant platforms.
Partner with vendors to amplify joint campaigns and co-marketing content through coordinated social activity, digital advertising, and shared communications calendars.
Develop and champion an employee advocacy programme to empower teams to share and amplify key campaigns, thought leadership, and partner updates — extending organic reach and brand impact.
Manage digital marketing budget and performance reporting, ensuring efficient spend and ROI.
Build nurture and engagement journeys to drive MQL → SQL conversion through CRM and automation platforms.
Collaborate with vendor marketing, sales and channel teams to deliver joint campaigns and co-marketing programmes.
Marketing Operations & Automation
Own and optimise marketing automation workflows [HubSpot], ensuring accurate lead scoring, routing, and data hygiene.
Manage campaign tracking and attribution models to connect marketing activity to pipeline impact.
Partner with Sales & BDR teams to align processes, dashboards, and reporting across the funnel.
Champion continuous improvement in data quality, workflow efficiency, and marketing tech adoption.
Analytics & Reporting
Define KPIs and dashboards to track campaign performance and marketing ROI.
Provide actionable insights and recommendations to improve conversion rates and channel performance.
Support forecasting and pipeline analysis with data-driven reporting to senior stakeholders.
Proven experience in digital marketing and/or marketing operations, ideally in a B2B technology or channel-driven environment.
Strong understanding of Marketing, CRM, marketing automation, and analytics tools [HubSpot, Salesforce, Google Analytics, SEMRush and LinkedIn].
Data-driven mindset with the ability to translate insights into strategic recommendations.
Excellent project management and stakeholder communication skills.
Comfortable working across multiple campaigns, platforms, and priorities in a fast-paced, growth-oriented team.
What you'll bring
A passion for marketing performance and operational excellence.
Curiosity about data, optimisation, and continuous improvement.
The ability to bridge creative marketing with commercial impact.
A collaborative approach that drives alignment between marketing, sales, vendors and partners.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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