Marketing Analytics Manager
Barclays
- London, England, United Kingdom
- London, England, United Kingdom
Über
As a Marketing Analytics Manager, you will bring clarity to large, complex datasets—building dashboards, modelling data, and developing automated reporting that helps the organisation move beyond manual processes. You’ll collaborate with colleagues across Marketing Automation, Digital Investor, Private Banking and other key channels, ensuring our marketing KPIs are measurable, actionable, and aligned to strategic objectives. Your work will play a critical role in shaping how data is used, helping senior leaders understand engagement patterns, optimise campaigns, and better serve clients.
Responsibilities
Build dashboards, model data, and develop automated reporting to enable data-driven decision making.
Collaborate with Marketing Automation, Digital Investor, Private Banking and other channels to ensure KPIs are measurable, actionable, and aligned with strategic objectives.
Turn raw data into clear, impactful insights that support confident decision‑making and improve marketing effectiveness.
Own end‑to‑end analytical development, from data extraction and cleaning to delivering insights and recommendations.
Contribute to a newly established analytics function by building structures, processes, and automation from the ground up.
Qualifications
Using Python, SQL, Tableau and Salesforce to extract, clean and analyse large data sets
Proven experience in financial services
Turning data into clear explanations, patterns and actionable insights
Building dashboards, automated reports and data models
Improving data processes and helping teams move away from manual work
Using AI‑based methods, automation tools or new analytical techniques
Working with different teams to understand what questions need answering and why
Other Highly Valued Skills
Excellent presentation skills and the ability to explain insights in simple terms
Stakeholder management and adaptable communication
Ability to combine numerical insight with observations about client behaviour
Experience helping build new processes or functions during times of growth
Awareness of marketing measurement and how teams track performance
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.
This role is based in London.
Purpose of the role To collect, analyse, and interpret data through statistical and analytical analysis techniques to gain insights into customer behaviour, campaign performance and market trends to drive informed decision‑making.
Accountabilities
Marketing data collection and gathering from various sources, including external/internal datasets, surveys, and social media.
Marketing data cleaning and preparation, ensuring accuracy, completeness, and consistency and developing marketing data models and predictive analytics.
Statistical and analytical analysis techniques to explore data, including descriptive statistics, inferential statistics, data mining, and machine learning algorithms.
A/B testing and other experimentation methodologies to refine marketing strategies.
Presentation of findings and insights to stakeholders, providing actionable recommendations for continuous improvement, using data visualisation such as charts, graphs, and dashboards.
Leadership Expectations
Contribute to or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
For managers: define roles, plan for future needs, coach employees, and balance short and long‑term goals with budgets and schedules.
Leaders demonstrate Barclays’ LEAD behaviours: Listen, Energise, Align, Develop others.
For individual contributors: act as a subject matter expert, guide technical direction, lead multi‑year assignments, and mentor less experienced specialists.
Advise key stakeholders and manage risk through assessment in support of governance.
Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work of the team.
Collaborate with other areas to stay aligned with business activity and strategy.
Create solutions based on sophisticated analytical thought and extensive research, and build trusting relationships with internal and external stakeholders.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
Location This role is based in London.
#J-18808-Ljbffr
Sprachkenntnisse
- English
Hinweis für Nutzer
Dieses Stellenangebot stammt von einer Partnerplattform von TieTalent. Klicken Sie auf „Jetzt Bewerben“, um Ihre Bewerbung direkt auf deren Website einzureichen.