Digital Product Manager

Role Summary
We're looking for a Product Manager to own and evolve AADirect's customer-facing digital
experiences
, including the website, chat tools, AI-enabled interactions, and future self-service capabilities. This role focuses on improving how customers interact with our brand across digital touchpoints, making journeys clearer, faster, and more intuitive.

The Product Manager will work cross-functionally with engineering, data, compliance, carrier relations, and call-center operations to deliver high-quality, reliable experiences that drive business performance.

Responsibilities
Product Strategy & Roadmap

• Own the roadmap for customer-facing technology, including web, chat, AI features, and emerging digital tools.
• Prioritize initiatives based on business goals, customer insights, and operational needs.
• Use data and user behavior to identify opportunities and guide product decisions.

Business Metrics & Performance

• Own key journey metrics (completion rate, conversion rate, data accuracy, engagement…).
• Partner with the Data team to analyze performance and identify improvements.
• Drive product changes that improve user experience and conversion.

Product Delivery

• Write user stories, acceptance criteria, and detailed requirements.
• Collaborate with Engineering and QA to ensure timely and high-quality releases.
• Maintain accurate documentation of flows, rules, and configurations.

Cross-Functional Collaboration

• Engineering: technical planning, feature delivery and technical trade-offs
• Data: insights, dashboards, and experimentation
• Compliance: disclosures and regulatory requirements
• Call Center Operations: alignment with sales workflows
• Carrier Relations: ensuring digital experiences meet partner expectations

Qualifications
Required

• 3+ years as a Product Manager, Product Owner, or Business Analyst
• Strong analytical and documentation skills
• Experience working with engineering teams on web products
• Ability to translate complex workflows into clear requirements

Nice-to-Have

• Insurance or fintech experience
• Knowledge of quoting flows or carrier integrations
• Experience with analytics tools and A/B testing