Director Marketing Technology

AVP – Marketing Consulting | Sports & Gaming

Location:
New York, NY (Hybrid 3 days per week onsite)

Role Summary:

We are seeking a senior Marketing Consulting leader to drive
marketing operations, MarTech strategy, and personalization
for clients in the
Sports & Gaming
vertical. This role blends
strategy, data, and technology
to deliver scalable, measurable, and personalized customer experiences across digital channels.

Key Responsibilities:

• Lead
  marketing strategy, operations, and measurement
  for Sports & Gaming clients, aligned to growth, acquisition, and retention goals
• Act as a senior advisor to
  CMOs, CTOs, and data leaders
  on marketing transformation and personalization
• Design and oversee
  MarTech and data architectures
  , integrating CDP, CRM, marketing automation, analytics, and activation platforms
• Drive
  multi-channel lifecycle campaigns
  across email, push, SMS, in-app, web, and paid media
• Establish
  personalization, experimentation, and measurement frameworks
  (segmentation, A/B testing, attribution, ROI)
• Partner with engineering, analytics, and creative teams to enable
  real-time decisioning and scalable execution
• Champion
  AI-driven marketing, automation, and test-and-learn programs
• Lead, mentor, and grow high-performing consulting teams
• Support
  business development
  , RFPs, and MarTech vendor partnerships

Qualifications:

• 10+ years in
  Marketing Operations, MarTech, CRM, or Lifecycle Marketing
  , ideally within consulting or Sports/Gaming, betting, media, or DTC
• Strong experience with
  Adobe Experience Cloud, Salesforce Marketing/Data Cloud, Braze, Iterable, Tealium
  , or similar platforms
• Proven ability to orchestrate
  personalized, data-driven, multi-channel campaigns
  at scale
• Deep understanding of
  marketing data ecosystems, CDPs, consent, and activation
• Experience applying
  analytics, AI, and predictive models
  to improve engagement and LTV
• Knowledge of
  GDPR, CCPA, and CAN-SPAM
• Strong client-facing, executive communication, and commercial acumen
• Bachelor's degree required; MBA preferred