Content Marketing Manager

Posted by SalaryGuide (a marketing-focused career platform) on behalf of the employer. We source roles directly from company career sites and filter out recruiter postings, third party job boards, duplicate roles, and reposts so you see only recent positions from real hiring teams.

Responsibilities

• Create compelling content across all stages of the buyer journey—from top-of-funnel education to bottom-of-funnel decision support
• Produce high-impact assets including ebooks, reports, guides, whitepapers, checklists, cheat sheets, calculators, case studies, videos, blogs, and industry insights
• Partner with demand gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows
• Translate complex identity and authentication concepts into clear, digestible content that resonates with technical audiences
• Work closely with product marketing, developer relations, and SMEs to ensure accuracy and clarity without losing technical depth
• Use AI tools to accelerate content creation—from outlines to draft production to optimization, and experiment with AI-driven formats
• Own website SEO strategy, conduct keyword research and incorporate SEO best practices into content planning and execution
• Maintain a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities

Requirements

• 4-6 years of content marketing experience in a B2B software environment, experience with cyber security, developer tools, and infrastructure a plus
• Proven experience creating high-quality demand generation content with a strong ability to translate technical concepts for multiple personas
• Comfort working hands-on with AI tools for content generation and process acceleration.
• Creative with a passion for storytelling
• Excellent writing, editing, and structural organization skills.
• Experience partnering with demand gen to map content to the funnel and drive measurable impact.
• Ability to manage multiple projects, deadlines, and cross-functional stakeholders
• SEO, keyword strategy, and content performance analytics experience

Preferred

• Experience building and managing content hubs, resource centers, or interactive content experiences that drive self-service education and engagement
• Familiarity with authentication, authorization, identity management, or API security concepts through previous work in adjacent technical domains
• Background in developer marketing or experience creating technical documentation, tutorials, or developer-focused educational content
• Proficiency with marketing automation platforms and experience building sophisticated nurture programs with dynamic content
• Portfolio demonstrating successful content attribution to pipeline or revenue

Benefits

• Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
• Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings