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Group Digital Content ManagerCrew Clothing Head Office • Kingston upon Thames, England, United Kingdom
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Group Digital Content Manager

Crew Clothing Head Office
  • GB
    Kingston upon Thames, England, United Kingdom
  • GB
    Kingston upon Thames, England, United Kingdom
Ähnliche Jobs finden

Über

Crew Clothing Company was founded in Salcombe in 1993. Today Crew is a great British brand, and our success lies in our authentic passion for producing great looking, well-made clothes. We now have more than 120 stores and a thriving website, and the business continues to grow. Our people are at the heart of our company. With a passion for exceptional service, and a love for our product, our team is dedicated to offering the best customer experience – nothing is too much trouble. Role Overview
The Group Digital Content Manager will lead the delivery of high-performing, optimised digital content experiences across multiple e-commerce platforms. Sitting at the intersection of content, commerce, and technology, this role is responsible for driving engagement, conversion, and growth through insight-led content strategy, UX optimisation, and structured experimentation. Working cross-functionally with E-commerce, Marketing, Brand, CRM, Web Development and Retail teams, the role plays a critical part in delivering commercial performance, supporting major trading initiatives, and leading content migration to a new digital platform. Key Responsibilities
Lead and deliver the e-commerce content strategy aligned to commercial and brand objectives Own content across key site areas including homepage, landing pages, category and product pages Drive UX, content optimisation and conversion improvement initiatives Champion a test-and-learn culture through structured optimisation and A/B testing Use insight, analytics and performance data to inform content decisions Lead content coordination for platform migration and digital transformation projects Manage and develop a small team across website and organic social channels Partner with internal stakeholders and external agencies to deliver growth and performance Key Requirements
Strong experience in e-commerce content management Hands-on CMS and platform experience Commercial mindset with strong understanding of digital trading and merchandising Experience in optimisation, experimentation and A/B testing Data-driven, analytical and performance-focused approach Experience with Shopify and platform migrations (desirable) Location: Kingston upon Thames, United Kingdom
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  • Kingston upon Thames, England, United Kingdom

Sprachkenntnisse

  • English
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