Marketing Coordinator

The Marketing Coordinator will support the marketing objectives of the firm, with a strong emphasis on the "Enterprise Data Transformation Community". The primary goal of this role is to manage the community, coordinate content delivery schedules, develop the marketing pipeline, and hand qualified sales leads off to the sales team.

This hybrid role is based in northern Colorado and works from Semantic Arts' Fort Collins office on a regular basis, reporting directly to the COO.

WANT US TO SEE YOUR APPLICATION FASTER? EMAIL .COM WITH YOUR RESUME AND A BRIEF NOTE WHY YOU ARE THE RIGHT PERSON FOR THE ROLE

Core Responsibilities: Own Community Programs (Roundtables, Newsletter, Symposium, Slack)

· Plan, schedule, and execute Enterprise Data Transformation roundtables: topic selection, speaker coordination, invitations, facilitation support, and follow-up.

· Own the community newsletter: maintain editorial calendar, coordinate contributors, and grow subscriber lists focused on ideal target accounts and roles.

· Coordinate the annual Enterprise Data Transformation Symposium: managing audience targeting, registration funnels, event logistics support, and post-event follow-up and segmentation.

· Manage and moderate the Slack community: onboarding new members, seeding and curating discussions, highlighting resources, and driving participation around Semantic Arts' core data-centric themes.

Content Production

· Organize existing content into reusable templates and topics

· Develop a mix of content types including visuals, infographics, and text to educate and inform marketing targets

· Track and report metrics on content engagement and adjust strategy accordingly

Sales Conversion

· Systematically identify and tag high-potential participants across programs (roundtables, newsletter, Slack, symposium) based on role, organization, engagement level, and stated business challenges.

· Convert qualified community participants into Marketing Qualified Leads (MQLs) and ensure they are entered into the CRM/marketing automation system with complete, accurate context.

· Prepare concise lead briefs capturing each qualified lead's role, organization, interests, pain points, and engagement history across community programs.

· Coordinate a consistent, feedback-driven handoff process with sales, adjusting qualification criteria and outreach playbooks based on outcomes and feedback.

· Maintain regular feedback loops with sales to refine lead quality and ensure community-generated leads convert effectively to opportunities.

Required Qualifications

· Experience in B2B marketing, community management, or event marketing with demonstrated responsibility for pipeline or lead-generation outcomes.

· Basic understanding of the marketing-to-sales funnel and comfort working directly with sales on lead criteria, qualification thresholds, and follow-up processes.

· Excellent written and verbal communication skills; highly communicative, eager to collaborate, and comfortable engaging senior data and technology leaders in a professional setting.

· Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo) and comfort building simple reports and dashboards for monthly and quarterly metrics.

· Ability to work hybrid in the Fort Collins office on a regular basis.

Helpful Qualifications

· Willingness to learn new subject areas through independent reading, research, and interactions

· Experience with professional communities or associations

· Familiarity with Slack community management

Key Competencies and Personal Attributes

· Community Builder: Enjoys connecting people, facilitating discussions, and creating value-added experiences for senior practitioners and leaders.

· Highly Communicative: Proactive in sharing updates, soliciting feedback, and collaborating across departments.

· Organized and Resourceful: Comfortable managing multiple recurring programs (roundtables, newsletter, symposium, Slack), maintaining calendars, and iterating based on results.

· Outcome-Oriented: Driven by accountability and clear metrics; focused on continuous improvement and demonstrable business impact.

· Self-Directed: Comfortable operating with some ambiguity, proposing experiments, and working independently while being collaborative and transparent.

About Us

Promoting a vision of Data-Centric Architecture for more than 25 years, people are catching on We have been awarded the 2022 ″Colorado Companies to Watch", 2022 "Top 30 Innovators of the Year", 2021 "30 Innovators to Watch", and 2020 "30 Best Small Companies to Watch". Semantic Arts is growing quickly and expanding our domains, projects, and roles. We have assembled what might be the largest team of individuals passionately dedicated to this task, making Semantic Arts a great place to develop skills and grow professionally in this exciting field.

What We Offer

· Hybrid, flexible role

· Professional development fund to develop skills, attend conferences, and advance your career.

· Medical, Dental, and Vision Benefits

· 401(k) with company match

· Student Loan Reimbursement

· Annual Bonus Potential

· Equipment Purchase Assistance

· Employee Assistance Program

Employment Type:

Full-time, Hourly

Authorization:

Candidates must be authorization to work for any employer within the US. Sponsorship is not available for this role.

Compensation:

This role is to be paid on an hourly basis. We expect the range to be between $30-$40 per hour based on experience and ability.

WANT US TO SEE YOUR APPLICATION FASTER? EMAIL .COM WITH YOUR RESUME AND A BRIEF NOTE WHY YOU ARE THE RIGHT PERSON FOR THE ROLE

Semantic Arts is committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential duties of the position, and/or to receive all other benefits and privileges of employment, please contact our HR representative at

Semantic Arts is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce. We support an inclusive workplace where employees excel based on merit, qualifications, experience, ability, and job performance.

Pay: $ $40.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Fort Collins, CO 80524