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We are a leading financial platform, building the future of payments, shopping, and bankinga world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia's fastest-growing marketplace. We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country's leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growingwe are transforming Latin America's financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day. About the Role
This is where you come in. Below, you'll find what this role is all aboutthe impact you'll drive, the challenges you'll tackle, and what it takes to thrive at Addi. If you're ready to be part of something big, keep reading. What's the Mission You'll Drive
Drive the aggressive and sustainable expansion of Addi's Mid-Market merchant portfolio by executing 100% cold outbound prospecting and high-quality qualification. You will become the most impactful engine of healthy pipeline and GMV growth for the MBs Pods (SDR + Hunters), ensuring a consistent flow of qualified opportunities aligned with Addi's Ideal Customer Profile. What You Will Do
Consistently schedule and qualify 60+ effective MBs meetings per month, ensuring merchants attend and meet Addi's MBs ICP and vertical focus criteria.
Generate a healthy and predictable outbound pipeline that supports USD 700K1M in GMV signed per month, prioritizing large merchants with strong growth potential.
Achieve an effective meeting rate of 80%+, measured as the percentage of scheduled meetings that both show up and qualify within Addi's target MBs segments.
Maintain 100% accuracy and real-time updates in Salesforce, ensuring qualification fields, discovery notes, and pipeline stages are always complete and up to date.
Collaborate closely with Hunters and the MBs Pods to consistently hit GMV targets, participating in feedback loops to improve funnel quality and conversion rates across verticals.
What We're Looking For
Proven mastery in cold outbound acquisition (Must-have) 2+ years of experience in SDR or BDR roles in B2B environments, preferably in Tech, Fintech, SaaS, Payments, POS, or ERP ecosystems.
Strong track record operating in 100% outbound motions, including cold calling, cold email, and LinkedIn outreach, without relying on inbound or marketing-driven leads.
Comfortable running high-volume cold calling days, capturing attention quickly, building rapport in the first seconds of the call, and reframing objections to secure qualified meetings.
Solid consultative sales and active listening skills, with the ability to understand merchant business models and pain points before handing off opportunities to Hunters.
Experience working tightly with Account Executives or Hunters, ensuring meetings passed to closing roles are well qualified and have a high likelihood of progressing in the funnel.
Impeccable operational discipline (CRM & process orientation) Practical mastery of CRM tools, ideally Salesforce, using it as a planning and forecasting tool for daily prioritization, follow-ups, and pipeline hygiene.
Demonstrated discipline managing leads and opportunities, keeping qualification data, discovery notes, and next steps always complete and accurate.
Experience using prospecting tools such as LinkedIn Sales Navigator, Apollo, or similar platforms to build target lists, design cadences, and track multi-channel touchpoints.
Maintains near-100% data accuracy and on-time CRM updates, enabling reliable reporting and decision-making for pipeline health, conversion rates, and GMV potential.
Extreme ownership, resilience & quota-driven execution Demonstrated owner's mindset, taking full responsibility for pipeline generation, activity levels, and outcomes without needing constant direction.
Proven experience navigating periods of high rejection or low response in outbound motions and recovering performance through iteration and discipline.
High tolerance for frustration and ability to thrive in high-pressure, quota-driven environments with evolving priorities and commercial narratives.
Strong self-organization and time management, structuring days around the most impactful outbound activities (calls, research, sequences).
Team-oriented mindset, actively seeking and giving feedback to Hunters and peers to continuously improve outbound conversion rates.
Why Join Us?
Work on a problem that truly matters
We are redefining how people shop, pay, and access financial services in Colombia, breaking down barriers and empowering millions. Your work will directly impact merchants' growth and customer access.
Be part of something big from the ground up
This is your chance to help shape one of Addi's most strategic growth channels. You won't just be an employeeyou'll be an owner of the outbound engine.
Unparalleled growth opportunity
The market is massive, and Addi is scaling faster than almost any fintech lender at our stage. If you're looking for a high-impact role in a hyper-growth environment, this is it.
Join a world-class team
Work alongside top-tier talent in a culture of excellence, ownership, and collaboration. We care deeply about what we build and how we build it.
Competitive compensation & meaningful ownership
We believe in rewarding our talent with strong compensation, equity, and benefits that support long-term growth.
How the Hiring Process Looks Like
We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here's what our process looks like: Step 1: People Interview (30 min) A conversation to understand your motivations, professional context, salary expectations, and baseline experience in B2B sales and outbound roles. We'll also share more about Addi, our culture, and the opportunity.
Step 2: SDR Experience Interview (30 min) A deeper discussion focused on your previous SDR/BDR trajectory, outbound prospecting strategies, channels used, and what success looked like in your past roles.
Step 3: Skills Deep Dive + Mini Business Case (60 min) An in-depth session assessing cold prospecting mastery, CRM discipline, objection handling, and concrete examples of hitting targets. You will also work through a mini case focused on MBs ICP definition, account prioritization, and cadence design.
Step 4: Values & Culture Fit Interview (
Sprachkenntnisse
- English
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