Senior Business Analyst

Overview
Capitol Broadcasting Company and the Durham Bulls are seeking a Senior Business Analyst to support data-driven decision-making by gathering and analyzing data, drawing actionable insights, and making value-based recommendations in partnership with executive level business leaders. This role will create a bridge between complex data sets and strategic decisions to drive improved financial and operational performance and increased profitability. The ideal candidate combines rigorous analytical skills with strong communication and storytelling ability to manage a portfolio of projects and influence stakeholders at all levels of the organization.

Responsibilities

• Partner with business leaders to drive strategic decision making
• Build automated tools, systems, and dashboards that provide key insights and enable faster decision making across business disciplines.
• Become the subject matter expert, owner, and developer of pricing optimization toolkit including:
• Ticketmaster tools (Pricemaster, Platinum, TM1)
• StellarAlgo
• Design and execute business performance experiments and propose impactful changes for pricing, ticket sales, F&B, retail, and operations
• Analyze and provide insights into how prices have affected historical ticket sales and the pace of sales for upcoming games
• Develop multi-factor analyses that drive broader organizational data usage and transparency
• Evaluate marketing promotions, discounts, bundles, and other sales strategies and make recommendations for continuation or cancellation.
• Build automated tools, systems, and dashboards that provide key insights and enable faster decision making across business disciplines.

Knowledge & Experience – Required

• Partnership track record
• Exemplary analytical acumen – able to drive action and recommend improvements through data analysis and modeling
• Aggregation, manipulation, and synthesis of large, disparate datasets
• Adept at telling stories with data
• Ability to influence and manage change using data-driven insights
• Obsessed with building repeatable and automated systems, analyses, and toolkits

Skills – Transferable Or Demonstrated

• Project management aptitude – ability to manage multiple stakeholders and facilitate work being completed on schedule.
• Presentation building for stakeholders ranging from individual contributors to senior leadership spanning multiple altitudes
• Understanding of B2C/Sports business setting
• Ability to prioritize and manage portfolio of work with many stakeholders asking for deliverables

Qualifications

• Bachelor's degree in business analysis, engineering, economics, or related field; MBA preferred.
• Minimum of 1-3 years of experience in analysis-heavy roles focused on problem solving.
• Proven track-record turning raw data into valuable recommendations.
• Advanced Excel Skills – familiarity with power queries, dynamic tables, arrays, and driver-based modeling.
• Familiarity with other data analysis tools preferred, including Python, R, JMP, etc.
• Business partnership mentality – viewed as resource and partner to the executive team and BU Leadership.
• Skills/proficiency in: Excel, Microsoft Office Suite. Ability to distill raw data into actionable insights and present to stakeholders of all levels.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers to operate office equipment, including computers, phones, and printers.
• Ability to occasionally lift files, office materials, or packages up to 15 pounds.
• Clear vision and hearing required for meetings, presentations, and reviewing financial documents.
• Ability to move about an office environment and attend meetings in various office locations.

Work Conditions:
The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• The role is typically performed in a professional office environment.

Benefits

• Competitive salary based on experience.
• Benefits package including:
• Comprehensive health insurance plan options
• Vision and Dental Insurance
• Company sponsored life insurance
• Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more
• 401K with company match
• Generous paid time off
• 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.
• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAZ-TV , WRAL-FM , WRAL-HD2 , WNGT-CD , WCMC-FM , WCMC-HD1 , WDNC-AM , WCMC-HD2 , WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , and WRAL Digital in Raleigh, NC; WILM-TV , WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club , Bull City Hospitality , and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.