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Über
About Noble West
Love food, wine and agriculture? Ready to work hard with a fantastic group of mission-driven professionals? If yes to the above we would love to hear from you! We are currently looking for team members based in the Sacramento, Los Angeles and Boise, ID communities.
Description
Job Description:
Noble West is an agency built for the future of food. We're a fast-growing, ag and food-focused collective of changemakers with an incredible roster of clients. We will change the way consumers view and value food, and conversely, how farmers view consumers. Our unrivaled access to food sources is a primary differentiator.
About the Role
We're seeking a
Content Strategy Director
who can lead the charge on content strategy and execution across our clients' owned digital channels. This role blends building and doing: you'll shape strategy, develop roadmaps, merchandise digital opportunities for clients, mentor talent and roll up your sleeves to bring great content to life. From go-to-market plans and internal communications to email and website content, this position is key to elevating the performance and cohesion of our clients' content ecosystems.
The ideal candidate has a strategic mind, a collaborative spirit and a bias for action. You're comfortable toggling between high-level messaging frameworks and the hands-on nuts and bolts of publishing a campaign. You enjoy dreaming about leveraging creative and making digital content work harder, look better and go further. And you understand how the right systems and tech tools can enable creative to thrive in a 360 degree world.
Our Values:
The ideal team member will exemplify our agency Values of being "All In." All in on audacity, never settling, putting people first and doing the right thing, in all aspects of their job. Here's our take on the Values:
Putting People First: We believe that people are at the center of everything we do. We approach our colleagues, clients, and vendor partners as humans first and professionals second. Audacity: We approach everything with fire in our bellies-ready to not only tackle our company vision and mission, but also audaciously explore the unknowns. Never Settle: We always find our way to yes and simply refuse to call it "good enough." Do the Right Thing: While circumstances may change, our desire to do things for the right reasons will not. Job Location & Reporting:
This is a 100% remote position, but not virtual. For team collaboration and bonding reasons, the candidate will ideally be located in one of the following cities: Sacramento, CA; Los Angeles, CA. or Boise, ID. Noting that residence in California or Idaho is a requirement.
This position reports to the Managing Director.
Job Responsibilities:
Strategy
Lead content strategy development across key channels email, organic/paid social, internal comms Collaborate with client services and creative department leads to align messaging with business goals Develop and maintain cross-channel communications plans, ensuring alignment with broader brand, marketing and media strategies Participate in discovery phases for new client work and new scopes of work, contributing research and strategic insights Develop and present content strategies and rollout plans to clients and internal teams Develop and oversee influencer and creator strategy, ensuring alignment with brand, audience, and campaign objectives Define the role of UGC and creator content within broader social and paid media strategies Establish guidelines and frameworks for sourcing, briefing and utilizing UGC across organic and paid channels Identify opportunities to scale creator content through paid amplification and performance-driven testing Partner with Client Services to align influencer strategies with client goals, budgets and KPIs Execution & Oversight
Drive content development for internal and external communications - for both Noble West and our clients- including: Integrated brand launch communications Employee education and engagement Newsletters, campaign-specific emails and nurture sequences Key lead and responsibility of social content calendars in collaboration with Social Media Manager Manage day-to-day content execution across channels, with support from project managers, client services and creatives Recommend digital content tools and platforms that drive efficiency, collaboration and visibility Oversee execution of influencer and creator programs, including briefing, content review, approvals and alignment with brand standards Guide UGC content selection and optimization for organic social and paid placements Collaborate closely with Media (partners and internal) to ensure strong integration between organic social, creator content and paid social campaigns Support strategic implementation of AI tools that streamline content planning, publishing and optimization Performance & Optimization
Monitor content performance across email, web and social platforms; identify insights and areas of improvement Recommend a variety of campaign tests, including A/B testing, user experience improvements, and channel optimizations. Translate performance metrics into strategic next steps for content iterations Drive monthly and quarterly performance reporting, advocating for optimizations and performance Analyze performance of influencer, creator and UGC content across organic and paid social Translate paid social and creator performance metrics into insights that inform creative iteration and content strategy Partner with Media and Analytics teams to evaluate ROI, engagement quality and scalability of creator-led campaigns Recommend optimizations across creator selection, content formats, paid amplification, and messaging Team & Client Collaboration
Serve as the point of contact for digital content strategies within integrated client teams Work cross-functionally to develop scalable, insight-driven roadmaps and campaigns Serve as a strategic partner to Media on paid social creative development and creator-led testing Support client conversations around influencer strategy, UGC usage rights and paid amplification approaches Help educate internal teams and clients on best practices across influencer marketing, UGC and paid social trends Manage and mentor junior staff or interns - stewarding growth Skills & Qualifications
5-7+ years of experience in content strategy, digital marketing or social media at an agency or similar creative company Strategic thinker with strong communication and presentation skills Proven experience leading multi-channel content strategies, including social and email Strong copywriting and editing skills with a sharp eye for tone, clarity and brand alignment Experience developing communications plans and rollout strategies for brand campaigns and go-to-market initiatives Advanced skills and expertise working with performance data to inform content optimization Proven ability to collaborate cross-functionally with creative, client services and technical teams Exceptional organizational and project management skills; able to juggle competing priorities with calm and clarity Proficiency translating business objectives and brand strategy into actionable content plans Fluency with implementing or advising on AI tools for content creation, workflows or data analysis Awareness and POV around current trends in social media, content marketing, owned media and digital storytelling A builder's mindset - always looking to improve systems, elevate the work, and make meaningful impact Nice to Haves
Working knowledge of Salesforce or similar CRM platforms and ability to advise on content-tech integration Robust network of industry connections and freelancers to leverage, should the opportunity arise
Noble West is committed to fair pay practices. When preparing an offer, we consider the candidate's resume, experience, interview feedback, internal equity and cost of living for the remote location. The projected annual salary for this position is $90,000-$115,000. Candidates must live in or be willing to relocate to Idaho or California. Benefits include agency-paid medical, dental, vision, life, 401 (k) plan with a match, option for quarterly gross profit sharing bonus, birthday days off, performance growth planning and great mission-forward clients!
Salary
$90,000 - $115,000 per year
Sprachkenntnisse
- English
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