Marketing Manager

Job Summary
We are seeking a dynamic and innovative Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this role, you will develop and execute comprehensive marketing strategies that elevate our presence in the digital landscape, enhance customer engagement, and support sales objectives. Your expertise will help shape our brand story, optimize campaigns, and analyze performance metrics to ensure continuous improvement. This position offers an exciting opportunity to influence a fast-paced, forward-thinking organization committed to excellence and creativity.

Responsibilities

• Develop, implement, and oversee multi-channel marketing strategies that align with company goals, including digital marketing, content marketing, social media marketing, and print advertising.
• Oversee all current and future GMT accounts across any/all platforms.
• Weekly online posting and site visiting when needed for videos and photos
• Help creating GMT website for potential clients to interact with.
• Manage and optimize advertising campaigns across platforms such as Facebook Advertising and Google AdWords to maximize reach and ROI.
• Conduct market research to identify trends, customer needs, and competitive insights that inform campaign development.
• Utilize SEO best practices to improve website visibility and organic search rankings on platforms like WordPress and through HTML enhancements.
• Create compelling copy for various marketing materials, including email campaigns, social media posts, blog articles, and product descriptions.
• Analyze campaign performance using tools like Google Analytics and other analytics platforms; prepare reports to measure success and identify areas for improvement.
• Collaborate with product management teams to support product launches through targeted marketing initiatives.
• Manage marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement efforts.
• Coordinate with sales teams to develop advertising sales strategies that expand market reach and revenue streams.
• Oversee budgeting for marketing projects ensuring efficient allocation of resources while maintaining high-quality output.

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, performance marketing, and multichannel strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation; skilled in copywriting for diverse audiences.
• Hands-on experience with Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Knowledge of e-commerce platforms such as Shopify or similar; familiarity with WordPress and basic HTML coding is a plus.
• Strong research skills to analyze market trends, customer behavior, and competitive landscapes effectively.
• Excellent communication skills with the ability to craft persuasive messages tailored for B2B (business-to-business) audiences.
• Ability to manage multiple projects simultaneously while meeting deadlines within budget constraints.
• A proactive mindset with a passion for innovation in digital marketing strategies. Join us as a Marketing Manager if you're eager to lead impactful campaigns that drive growth Bring your creativity, analytical skills, and strategic thinking to help shape our brand's future while enjoying a collaborative environment dedicated to your professional development.

Job Type: Full-time

Pay: $ $36.86 per hour

Expected hours: 20 – 40 per week

Benefits:

• Flexible spending