Social Media Coordinator

Description: We're seeking a creative, data driven social media coordinator who can produce highly impactful content that attracts new customers, new followers, and new business across all our brands: Pinballz. Collectors Crossroads, and Treasure Trove Auctions. This role goes beyond traditional posting, we need a social media wizard who understands virality, trends, and platform culture, and who can turn our collectibles, auctions, and entertainment spaces into must follow/attend destinations. The ideal candidate creates viral short-form content, compelling educational videos, and highly shareable posts that generate real world foot traffic, new consignors & customers, new bidders, and new fans of what we do in general.

Core Duties & Responsibilities Content Creation

· Concept, film, and edit viral-ready short-form videos (TikTok, Reels, YouTube Shorts) that highlight collectibles, pinball/arcade culture, auction excitement, store moments, and behind the scenes experiences.

· Create long-form videos for YouTube and website promotion (auction previews, walkthrougs, item spotlights, and events).

· Capture high-quality product photography and on-site footage of auction items, rare collectibles, and Pinballz attractions.

· Create static posts and promotional graphics for upcoming auctions and storefront marketing.

· Create re-usable templates for continuous pipelines (such as CC new arrivals, Pinballz new attractions, and general promotional templates)

Social Media Strategy & Growth

· Publish content consistently across TikTok, Instagram, Facebook, YouTube, and X/Twitter (with viral potential as priority).

· Build weekly/monthly content calendars for both brands with consistent uploads.

· Use analytics and insights to refine content strategy, identify high performing formats/campaigns , and double down on what brings in new business.

· Monitor trends in pop culture, arcades, gaming, collectibles, auctions, and entertainment to ensure content stays timely and competitive in an ever changing internet environment

· Respond to basic comments/messages or flag messages for management review

Brand & Marketing Support

· Create content specifically designed to attract new customers, new bidders, new consignors, and new store guests to Pinballz, Collectors Crossroads, and Treasure Trove Auctions.

· Assist with photography/video on auction days or special events.

· Develop viral content concepts and ongoing campaigns tailored to expanding our brands reach beyond existing audiences.

· Produce marketing visuals and videos for auctions, new arrivals, special events, instore promotions, and venue attractions.

· Work with management to develop campaign ideas and promotional strategies.

Required Skills & Prerequisites

· Demonstrated experience creating viral or high-engagement short-form content on TikTok, Instagram, Facebook, or YouTube.

· Prior work managing brand social accounts.

· Proficiency with at least one editing software:

Premiere Pro, After Effects, CapCut, Final Cut, DaVinci Resolve, Etc.

· Basic to intermediate graphic design ability (Photoshop or Canva acceptable).

· Ability to conceptualize, script, film, edit, and publish content independently.

· Strong understanding of current social media trends & algorithms and tailored media

· Reliable, organized, and able to work on site multiple locations

· Strong communication and storytelling abilities.

· Ability to lift camera gear, move lighting, set up simple recording equipment.

· Must be comfortable filming in a retail store and auction environment.

· Occasional weekend or special-event filming may be required.

Job Types: Full-time, Part-time

Pay: From $22.00 per hour

Expected hours: 20 – 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule

Work Location: In person