Marketing Coordinator

CBL Properties, an innovative retail real estate company which owns, holds interests in, or manages shopping centers across the United States, is in search of an energetic full-time Marketing Coordinator to support our dynamic shopping center at CoolSprings Galleria in Franklin, TN. If you'd like to be a part of creating great shopping, dining, and entertainment experiences, this opportunity may be the right choice for you Apply and see why CBL continues to earn Great Place to Work Certification year after year

This exciting opportunity is ideal for a marketing professional who has a passion for:

• Making a direct, tangible impact on our shoppers and communities
• Propelling revenue and adding value to our properties
• Extending and enhancing the guest experience through all tactics
• Energetically boosting and representing the brand

The Marketing Coordinator supports and coordinates strategic, collaborative marketing programming as outlined by the Marketing Director. This role is responsible for promoting the mall, tenants, and events cohesively through social media, text, email, PR, and website through strategy and creative implementation to drive traffic and sales, while ensuring alignment with corporate objectives and local business needs.

Essential Duties & Responsibilities

• Assist in the planning and implementation of local marketing efforts and events.
• Support the development and execution of digital marketing strategy across social media, email, text, website, and PR platforms to drive traffic and sales.
• Gather and analyze data from marketing strategies, campaigns, and digital content performance.
• Coordinate the production, distribution, placement, and inventory of marketing materials.
• Develop direct relationships with retailers to ensure participation in center events, promotions, and content initiatives.
• Compile and produce sales and marketing reports.
• Coordinate the setup and takedown of exhibits, activations, and promotions.
• Oversee and encourage community relations initiatives, partnerships, and outreach.
• Update the website and other digital channels with accurate, timely content.
• Supervise the installation and takedown of holiday and Easter décor.
• Work closely with the Marketing Director and Corporate Marketing team to ensure all initiatives remain within budget guidelines.
• Other duties as assigned.

Education & Experience

• Demonstrated experience in digital marketing is required.
• Bachelor's degree (B.A.) from a four-year college or university; or one to two years of related experience and/or training; or an equivalent combination of education and experience.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.