Sr. Sales Representative – Forklifts

Job Summary
We are seeking an experienced and results-driven Forklift Sales Representative to grow our electric forklift business in Canada (mainly Toronto and GTA market). The ideal candidate will have a strong background in material handling equipment, forklifts, or industrial machinery sales, with an established network of warehouse, logistics, manufacturing, and distribution customers.

This role focuses on selling forklifts (electric & diesel) to end users while building long-term customer relationships and expanding market presence.

Responsibilities

• Actively promote and sell forklifts (electric & diesel) to customers across Canada (mainly Toronto and GTA market).
• Develop new business through prospecting, site visits, and customer referrals
• Manage and grow existing customer accounts
• Conduct on-site product presentations and needs assessments
• Prepare quotations, negotiate pricing, and close sales
• Coordinate with internal teams for order processing, delivery, and after-sales support
• Monitor market trends, competitor activity, and customer feedback
• Maintain accurate sales records and pipeline reports
• Participate in trade shows, customer demos, and industry events as required

Requirements

• Minimum 5 years of experience in forklift sales, material handling equipment, or industrial B2B sales
• Strong knowledge of forklifts (electric & diesel), counterbalance, warehouse trucks, etc.
• Existing customer base or industry contacts is a strong asset
• Proven track record of meeting or exceeding sales targets
• Excellent communication, negotiation, and relationship-building skills
• Self-motivated, organized, and able to work independently
• Valid driver's license and willingness to travel locally
• Proficiency in CRM systems and Microsoft Office

What We Offer

• Competitive base salary + attractive commission structure
• Opportunity to represent high-quality used forklift products
• Long-term growth opportunities within the company
• Flexible, performance-driven work environment

Job Type: Full-time

Pay: $36,000.00-$60,000.00 per year

Benefits:

• Casual dress
• Dental care
• Extended health care
• On-site parking
• Vision care

Work Location: Hybrid remote in Mississauga, ON L5N 6S2