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Über
The
Copywriter
is a creative executor, wordsmith, and grammar guru who ensures our verbal identities permeate in all our customer storytelling and marketing communication deliverables. Key responsibilities include development of all forms of digital and print content including banner ads, blogs, social media posts, magazine articles, scripting video, paid search, and emails. The person in the role understands that customers’ time is limited as well as the balance of great storytelling. They champion both the art and science of SEO and Associated Press guidelines. Reporting to the Content Manager, this creative associate delivers cutting-edge ideas, fresh marketing copy, and innovative narratives for various customers across our nearly 20 global brands. How You'll Shine: Delivers compelling storytelling and creative messaging that inspires customer action, engagement, and loyalty
Creates headlines, CTAs, hashtags, manifestos, and body copy
Supports key message documents and guides copywriting best practices to deliver the best marketing content solutions which align with business strategies and objectives
Optimizes magazine and other editorial content for digital channels including social media, blogs, and online publications
Ensures grammar and tone across multiple platforms including email, web, video, social, and throughout the customer journey
Collaborates with designers, brand managers, and other stakeholders to deliver strong copy that meets our strategic and tactical goals
Monitors industry trends and content development best practices to influence the team
Champions SEO and metadata best practices for all content deliverables
Safeguards marketing copywriting and editorial processes to ensure channel collaborators’ content meets business objectives and campaign goals and feels on brand across channels
Travel Requirements Limited travel for work such as conferences, roughly 3% What You'll Bring:
Bachelor’s degree in journalism, communications, public relations, social media, or marketing
Strong knowledge and understanding of content execution within marketing, web, digital and traditional print.
Strong knowledge of brand storytelling and architecture as well as integrated content marketing
Understanding of branding practices and structure.
Organizational skills that include ability to confidently and gracefully prioritize multiple projects under time constraints, including ability to self-manage time and meet expected deadlines within the hours allocated.
Excellent verbal, written, and presentation skills.
Passionate attitude with willingness and enthusiasm to own your own growth.
General knowledge of editorial space, Associated Press style, social media strategies, and integrated marketing
Experience in Adobe Creative Suite, Apple Programs, Microsoft Office Suite
Experience in the implementation of brand architecture including voice and tone as well as website publishing, UX, QA, SEO, and metadata
1-2 years' experience in marketing, brand, creative agency, or an in-house agency
Prior experience within travel & hospitality a plus
Knowledge of marketing and digital experiences
Proven experience working with teams on large-scale, long-term projects
Experience equivalent to the education requirement may be accepted in lieu of the education requirement. How You'll Be Rewarded: We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you. We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.
Sprachkenntnisse
- English
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