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Über
Digital Analytics Manager
to join its marketing organization and lead digital performance measurement across a growing portfolio of brands. This role sits at the center of marketing, data, and strategyowning insights across web, CRM, paid media, SEO, and social to drive smarter decision-making and stronger customer experiences. What Youll Do Own and evolve digital marketing analytics across web, e-commerce, CRM, and social platforms Analyze customer behavior, campaign performance, and conversion trends to surface clear, actionable insights Build and maintain dashboards and reporting in tools like
Looker
and
Power BI , tracking KPIs tied to traffic, engagement, conversion, and ROI Partner cross-functionally with marketing, media, and CRM teams to align analytics with campaign strategy Support tagging, pixels, and measurement implementation via
Google Tag Manager
to ensure accurate attribution Design and analyze A/B tests to optimize performance and personalize the customer journey Conduct regular audits to ensure data accuracy, platform hygiene, and reliable reporting Translate complex data into compelling stories for senior leaders, shaping how the business uses digital insights What Were Looking For 5+ years of experience in digital marketing, analytics, or performance measurement (CPG or consumer brands a plus) 3+ years of hands-on experience with analytics and BI platforms such as
GA4, Google Tag Manager, Looker, Power BI, Tableau, Adobe Analytics, or Hotjar Strong understanding of digital KPIs, attribution, and cross-channel performance analysis Experience working with CRM and martech tools (e.g., Salesforce, Tealium, Airship) Ability to communicate insights clearly to both technical and non-technical stakeholders Curious, detail-oriented, and comfortable working in a fast-paced, evolving environment Why This Role High visibility within marketing, with direct impact on strategy and performance Opportunity to shape how analytics is used across a global, multi-brand organization Collaborative team environment with room to build, improve, and influence If youre interested in owning digital analytics end-to-end and partnering closely with marketing leaders, this is a strong next step.
Sprachkenntnisse
- English
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