Marketing Data Analyst

Über

Summary: Join our dynamic team as a Marketing Data Analyst, where you will play a vital role in driving the success of our marketing campaigns. Collaborate with a diverse group of data analysts, marketing operations experts, and cross-functional teams including marketers, data engineers, and data scientists. Your work will have a direct impact on company growth and the advertising experiences we provide our clients, empowering them to scale their businesses effectively. This role offers you the chance to tackle intriguing data challenges with efficiency and integrity. Your Responsibilities: Develop a deep understanding of data to ensure privacy, security, compliance, high data quality, and efficient operations for your designated areas.
Work closely with cross-functional teams to ascertain necessary data for marketing initiatives, translating key insights into actionable strategies.
Gather audience requirements for marketing campaigns and leverage context to assess data requests, synthesize insights, and provide recommendations to key business partners.
Emphasize outcomes by proposing metrics to evaluate the success of marketing initiatives.
Conduct data analysis and reporting for various stakeholders within our B2B ecosystem.
Create comprehensive reporting and visualizations for marketing programs, utilizing campaign delivery data across all marketing channels.
Identify patterns and evolving requirements to develop new analytics and reporting capabilities for program evaluation.
Apply your expertise in data analytics to derive meaningful business insights and craft impactful presentations that shape marketing strategies.
Handle multiple ongoing projects that require collaboration from various stakeholders, while prioritizing business needs effectively.
Manage stakeholder expectations and address issues proactively and promptly.
Use data analysis tools like Python, R, SQL, and Tableau to generate reports, reveal trends, and draw insights.
Minimum Qualifications: Bachelor's or Master's degree in Engineering, Data Science, or a related field with 4+ years of practical experience in Analytics, Marketing, Operations, Business, Economics, Statistics, or similar areas.
5+ years of hands-on data analysis and research, including data gathering and hypothesis validation.
3+ years of experience with SQL, data modeling, and advanced querying skills.
3+ years of program management experience, overseeing tasks and managing multiple workflows.
3+ years of proficiency with data visualization tools (e.g., Tableau) and complex spreadsheet functions.
3+ years of experience in data storytelling, effectively communicating technical results to both technical and non-technical audiences.
Experience engaging with executive stakeholders and cultivating strong professional relationships.
Preferred Qualifications: Experience within the Business-to-Business landscape or online marketing and advertising sectors.
Ability to navigate ambiguity and adapt to changing conditions swiftly.
Proven experience in designing, documenting, and implementing complex systems with a clear focus on long-term solutions.
Public Compensation: Annual salary range from $105,000 to $147,000, plus bonus, equity, and benefits. Industry:
Internet Equal Opportunity: Our organization is proud to be an Equal Employment Opportunity and Affirmative Action employer, committed to inclusivity and diversity. We do not discriminate based on any protected status. We also welcome qualified applicants with criminal histories as per applicable laws. We participate in the E-Verify program where required. We are dedicated to providing reasonable accommodations for candidates with disabilities throughout the recruitment process. Please inform us about any assistance you may need.

United States

Sprachkenntnisse

English

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