Sales Manager
SER Limited
- Bristol, England, United Kingdom
- Bristol, England, United Kingdom
Über
Dairy & Beverage Capital Equipment
Location: South West England (within 1.5 hours of Bristol) Territory: South of the UK Salary: £40,000–£45,000 basic + bonus Benefits: Bonus (divisional target), private health scheme, pension, laptop, mobile phone, 25 days holiday + bank holidays
The Role
We are seeking an experienced Sales Manager to drive new business and manage key accounts within the dairy and beverage processing sector. This is a field-based role focused on selling capital equipment and engineered solutions to end users, working closely with suppliers to deliver complete, value-driven solutions.
The role covers the southern UK, with a strong emphasis on developing new customer relationships while nurturing and growing existing key accounts. Sales opportunities range from £500 component orders through to multi-million-pound capital projects, often involving long and complex sales cycles.
Key Responsibilities
Develop and execute a sales strategy for the dairy and beverage sector across the southern UK Identify, target, and win new business opportunities, alongside managing established key accounts Sell a portfolio of capital equipment and components, including but not limited to:
Plate heat exchangers Heat transfer solutions Tanks and vessels Separators Conveyors and associated process equipment
Work collaboratively with supplier partners to deliver tailored engineering solutions to end users Manage long sales cycles, from early engagement and specification through to order placement and project handover Utilise company marketing support and inbound leads effectively Proactively generate new leads through:
Cold calling LinkedIn outreach Trade shows and industry events
Maintain accurate forecasting, pipeline management, and CRM updates Work closely with internal project and back-office teams to ensure smooth delivery and customer satisfaction About You
Proven experience selling engineering-led, solution-based capital equipment Strong background selling directly to end users within the food & beverage industry, ideally dairy and beverage Comfortable selling both high-value capital projects and smaller component-based solutions Technically minded, with the ability to understand and communicate complex process and heat transfer solutions Confident in new business development and proactive prospecting Able to manage long, consultative sales cycles Strong communication, negotiation, and relationship-building skills Willing to travel extensively within the territory, including regular nights away What We Offer
Competitive basic salary of £40,000–£45,000 Bonus scheme linked to divisional performance Private health scheme Company laptop and mobile phone Pension scheme 25 days holiday plus bank holidays Strong marketing support and a well-established back-office/project delivery team If this role is of interest please contact Dan Walton on (phone number removed)
SER-IN
Sprachkenntnisse
- English
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