Content Lead
Octopus Energy
- London, England, United Kingdom
- London, England, United Kingdom
Über
Why we do it . Greener. Fairer. Future.
We’re helping the masses to join the electric driving revolution, and we need your help. We make it cheaper, greener and easier to drive an EV. Our content team is at the core of our growth engine, and we’re looking for a Content Lead to lead our small but mighty content team into the next stage of growth for our EV business. You’ll own our content engine, translating our brand messaging into high-performing campaigns that educate, engage, and convert potential EV drivers.
This isn’t just about writing; it’s about architecting a modern content ecosystem. You’ll lead a talented internal team and a network of freelancers to create engaging content across social, email, and our website, leveraging the latest in SEO and LLM technology to stay ahead of the curve.
What you’ll do
Build and execute our content strategy across all marketing channels, aligning with our brand guidelines, tone of voice, and commercial goals
Partner with the marketing team on priority projects to understand our target audiences in depth, and come up with new creative ideas to engage them or reformat existing content tailored to meet their needs and our commercial goals
Lead and develop a high-performing content team (currently made up of a B2B Content Manager, a Social Content Creator, and freelance copywriters), supporting the team to have the biggest possible commercial impact
Help set the marketing team priorities alongside our Marketing Leadership Team, focusing on how content drives growth and retention
Experiment with AI tools to create high-quality content efficiently and at scale, coaching your team to do the same
Oversee the creation of "thumb-stopping" content tailored for platform-specific audiences (LinkedIn, Instagram, TikTok/X, YouTube)
Stay up to date with the latest trends, algorithms and platform updates so content remains effective, relevant, and high-performing
Support the Head of CRM to deliver best-in-class contact strategies for prospective business clients and EV drivers, using segmented storytelling to move prospects through the funnel
Lead our organic growth strategy by blending SEO best practices with LLM-optimisation to ensure our brand remains visible in AI-driven search results
Ensure every piece of content, from a long-form whitepaper to a 10-second reel, is consistent with our tone of voice and positioning
Act as our content champion across the business, ensuring all content is on brand, of high quality and technically accurate
Define KPIs for content health, using data to iterate on content topics and formats based on what resonates with potential EV drivers and business prospects
Champion a test-and-learn culture through experimentation and A/B testing to continuously improve engagement with our content
What you’ll need
Proven experience in Content Leadership
(3-4 years), ideally in high-growth scale-up businesses
Commercially driven : A track record of driving commercial outcomes through content
Broad understanding of marketing channels : you can turn your hand to creating content for any channel we find is driving commercial growth, with support from channel leads
Passion for customer experience
and insight-led marketing
Adaptability : We work at a very fast pace, so we need you to be collaborative, proactive, and open to trying new approaches
Embrace failure : You’ll need to have a ‘test and learn’ mindset, knowing that some of your tests won’t be successful
Excellent communication skills : You need to write compelling briefs for copywriters to respond to, sub-edit content, and on occasion, write copy from scratch
Stakeholder management : You’ll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities
Growth mindset : Focus on building positive feedback loops to continuously improve marketing campaigns
Ability to ruthlessly prioritise
and think critically
Why else you’ll love it here
Salary: We’re happy to discuss during an interview with recruiters to align with experience
Octopus Energy Group culture: autonomy, co-ownership, and projects that break new ground
Perks and benefits at our perks hub
About us The electric revolution has arrived – and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK. We’re building a new way for drivers to join the electric charge, learn about and shop for their EV online, and experience a "lease for life" through an industry-changing customer experience. Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving, with a mission to drive sustainable change and fair pricing.
We are an Octopus Energy group company—part of the Octopus Energy Group, which includes Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.
Please note we use AI to help assess applications and support our recruitment process.
If this sounds like you, we’d love to hear from you.
We may use artificial intelligence (AI) tools to support parts of the hiring process. Final hiring decisions are made by humans. If you would like more information about how your data is processed, please contact us.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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