Group Digital Content ManagerCrew Clothing Company • Kingston upon Thames, England, United Kingdom
Group Digital Content Manager
Crew Clothing Company
- Kingston upon Thames, England, United Kingdom
- Kingston upon Thames, England, United Kingdom
Über
Kingston-on-Thames
Crew Clothing Company was founded in Salcombe in 1993. Today Crew is a great British brand, and our success lies in our authentic passion for producing great looking, well-made clothes. We now have more than 120 stores and a thriving website, and the business continues to grow.
Our people are at the heart of our company. With a passion for exceptional service, and a love for our product, our team is dedicated to offering the best customer experience – nothing is too much trouble.
Role Overview The Group Digital Content Manager will lead the delivery of high-performing, optimised digital content experiences across multiple e-commerce platforms. Sitting at the intersection of content, commerce, and technology, this role is responsible for driving engagement, conversion, and growth through insight-led content strategy, UX optimisation, and structured experimentation.
Working cross-functionally with E-commerce, Marketing, Brand, CRM, Web Development and Retail teams, the role plays a critical part in delivering commercial performance, supporting major trading initiatives, and leading content migration to a new digital platform.
Key Responsibilities
Lead and deliver the e-commerce content strategy aligned to commercial and brand objectives
Own content across key site areas including homepage, landing pages, category and product pages
Drive UX, content optimisation and conversion improvement initiatives
Champion a test-and-learn culture through structured optimisation and A/B testing
Use insight, analytics and performance data to inform content decisions
Lead content coordination for platform migration and digital transformation projects
Manage and develop a small team across website and organic social channels
Partner with internal stakeholders and external agencies to deliver growth and performance
Key Requirements
Strong experience in e-commerce content management
Hands-on CMS and platform experience
Commercial mindset with strong understanding of digital trading and merchandising
Experience in optimisation, experimentation and A/B testing
Proven stakeholder and team management experience
Data-driven, analytical and performance-focused approach
Experience with Shopify and platform migrations (desirable)
Skills
Ecommerce
Digital Content
Website Management
Ecommerce Management
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Sprachkenntnisse
- English
Hinweis für Nutzer
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