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Analytics Manager
Zenith
- London, England, United Kingdom
- London, England, United Kingdom
Über
Analytics Manager
to lead reporting and analytics for the ex-US global business. Working closely with the London-based ex-US account team, US-based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.
Responsibilities RESPONSIBILITIES:
Measurement Frameworks & Reporting Excellence
Oversee central digital activation and global reporting requirements, including the development of reporting templates such as mid campaign reports and PCAs.
Build and maintain measurement frameworks with clearly defined business, marketing, and media KPIs.
Ensure consistent adoption and use of dashboards, reporting structures, and performance tracking tools across markets.
Lead the creation of consolidated datasets that support forecasting, strategic planning, and performance evaluation.
Advanced Analytics & Insight Generation
Lead sophisticated analysis to deliver clear, data driven solutions and actionable recommendations to business challenges.
Plan, manage, and execute analytical workstreams that support campaign strategy, planning, and optimisation.
Provide analytical and reporting support to the Central Digital Activation team to ensure continuous performance improvement.
Identify and apply appropriate testing methodologies (A/B, multivariate, incrementality) to evaluate and enhance digital marketing performance.
Data Management & Governance
Lead the collection, validation, and integration of data from 10 international markets, ensuring accuracy, completeness, and timely delivery.
Maintain high standards of data governance, quality assurance, and documentation across all analytical outputs.
Build and maintain consolidated datasets that support multi market reporting and strategic insight generation.
Ensure alignment with existing data governance principles and analytics best practices.
Cross Regional Collaboration & Stakeholder Engagement
Act as the strategic link between the US Analytics team and London based teams, ensuring alignment on priorities and seamless collaboration.
Partner with stakeholders across multiple business lines to understand analytical needs and translate requirements into actionable insights.
Serve as the day-to-day analytics lead for client stakeholders, managing requests, updates, and issue resolution.
Coordinate project timelines, deliverables, and expectations to ensure high quality analytical outputs and strong client satisfaction.
Qualifications SKILLS AND EXPERIENCE:
Experience in data and analytics, ideally within digital marketing, media, or a multi-market environment.
Proven track record in delivering insights, measurement frameworks, and evaluation projects.
Experience managing internal and external stakeholders across regions or markets.
Strong proficiency in SQL, including data extraction and manipulation from cloud platforms such as AWS.
Hands on experience with BI and data visualisation tools (Power BI, Tableau, Looker Studio/GDS).
Advanced Excel skills (pivot tables, VLOOKUP, macros, data manipulation).
Experience cleaning, validating, and preparing datasets for reporting and analysis.
Solid understanding of digital marketing metrics, attribution, and performance measurement.
Knowledge of testing methodologies such as A/B testing and multivariate testing.
Familiarity with data governance principles and data quality processes.
Ability to translate complex analytical concepts into clear, actionable insights for non-technical stakeholders.
Strong presentation skills with experience delivering insights to senior stakeholders.
Highly organised, detail oriented, and able to manage multiple workstreams simultaneously.
Proactive problem solver with strong ownership and accountability.
Beneficial
Understanding of digital media buying platforms (Facebook Ads Manager, Google Ads).
Awareness of advertising and marketing technology (ad servers, verification tools, tracking).
Familiarity with programmatic buying concepts and media planning processes.
Experience working with cross functional teams including analytics, activation, strategy, and client services.
Additional Information Zenith International
has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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Sprachkenntnisse
- English
Hinweis für Nutzer
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