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Senior Copywriter
University of Leeds
- Leeds, England, United Kingdom
- Leeds, England, United Kingdom
Über
Role and Responsibilities
Write clear and concise content for websites and email, and use knowledge and experience to support and shape the development of student recruitment marketing.
Structure, edit and tailor content for differing audience needs and maximise copy for Search Engine Optimisation (SEO) advantage.
Build effective relationships with key stakeholders to ensure course pages and other related areas of the site reflect the needs of prospective students.
Apply an understanding of web analytics to develop and monitor the impact of website content and support refinements for the sites; regularly review site analytics and inform editorial decisions with market insights.
Demonstrate strong proofreading skills and be comfortable making editorial decisions on content structure and priorities.
Work independently, manage priorities and meet demanding deadlines.
Collaborate in a matrix team, sharing resources with other marketing colleagues; adapt to changing strategic focus and opportunities.
Note: there may be a requirement for occasional weekend and/or evening working.
Support key targets and metrics around learner numbers, campaign performance, brand and reputation measures, and income generation.
Other reasonable duties may be required consistent with the grade of the post.
Qualifications and Skills
Strong proofreading skills with the ability to make editorial decisions on content structure and priorities.
Ability to work independently, manage priorities and meet deadlines.
Experience with SEO and web analytics to inform editorial decisions and measure impact.
Ability to build effective relationships with stakeholders and work collaboratively in a matrix team.
Benefits
26 days holiday plus approx. 16 bank holidays/days that the University is closed by custom (including Christmas) – totaling 42 days a year.
Generous pension scheme options plus life assurance.
Health and Wellbeing: Discounted staff membership options at The Edge, our campus gym, with a pool, sauna, climbing wall, cycle circuit and sports halls.
Personal Development: Access to courses run by the Organisational Development & Professional Learning team.
Access to on-site childcare, shopping discounts and travel schemes are also available.
Visa Eligibility.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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