Associate NIL Business Development Manager

Key Responsibilities

• Develop and pitch NIL partnership concepts that connect brands with student-athletes through compelling proposals, presentations, and tailored activations that leverage university IP.
• Serve as an NIL subject-matter expert, providing sales materials and best-practice guidance to support property sales teams and brand partner discussions.
• Ensure flawless execution of NIL campaigns by coordinating with internal stakeholders (Partnerships, Athletics, Legal/Compliance, Activation)
• Participate in partner and student-athlete meetings, NIL activations, representing Learfield and the university in a professional and relationship-driven manner.
• Manage and track NIL sales activity, including prospect development, contract execution, and activation performance using CRM and reporting systems.
• Contribute to campaign reporting and renewal strategy, including recaps, performance summaries, and recommendations for future NIL engagement.
• Stay current on NIL policies, NCAA and state regulations, and industry trends, translating updates into actionable strategies for the property and partners.
• Cultivate strong relationships with student-athletes, athletic department personnel, and brand partners to foster collaboration and long-term partnership success.
• Meet or exceed defined NIL sales targets and key performance indicators

Minimum Qualifications:

• 2+ years of experience in sponsorship sales, NIL partnerships, marketing, or related business development roles — preferably in sports, entertainment, or agency environments.
• Strong communication, relationship-building, and presentation skills.
• Familiarity with NIL policies, NCAA compliance, and state-level regulations.
• Demonstrated ability to work independently and collaboratively within a fast-paced, client-focused environment.
• Comfortable spending 50% or more of time outside of the office meeting with prospects, attending NIL activations, and engaging with partners.
• High attention to detail and strong organizational skills.
• Proficiency in Microsoft Office Suite and CRM or sales tracking tools.
• Availability of work evenings and weekends as needed for partner events, game days, and student-athlete engagements.

Preferred Qualifications:

• Bachelor's degree in marketing, communications, sports management, or a related field.
• Knowledge of NIL best practices, influencer marketing, or brand partnership strategy
• Experience engaging and leading sales conversations
• Understanding of Learfield's multimedia rights model and NIL program integration

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings