Marketing Communications Manager

Our client is a top-tier lighting manufacturer known for designing and producing premium modular downlighting systems that deliver exceptional performance, adaptability, and aesthetic appeal. Their reputation is built on a foundation of superior design, engineering innovation, and dedicated customer service. They are seeking a talented Marketing Communications Manager to strengthen the company's brand voice, elevate its content, and support the continued growth of the business. This person will bring deep B2B marketing experience—ideally within lighting, building products, or another technical industry—and a strong ability to turn complex information into clear, compelling messaging.

This is a full-time, on-site position based in Carson, requiring attendance in the office five days per week

Responsibilities:

• Build and execute a comprehensive marketing communications strategy aligned with commercial business goals, product launch timelines, and priority vertical markets

• Conduct ongoing research on audiences, industry trends, associations, and competitors to inform messaging, content planning, and campaign direction

• Partner closely with product development and sales teams to craft clear go-to-market plans and create materials tailored to Rep Agents, Specifiers, End Users, Distributors, and Electrical Contractors

• Develop, write, and oversee a wide range of B2B content—including technical bulletins, case studies, white papers, videos, datasheets, blog posts, presentations, email campaigns, and website copy

• Maintain a structured content calendar to ensure steady delivery of relevant, high-quality content across all channels

• Manage website updates and coordinate with digital partners to maintain SEO-friendly, accurate, and on-brand content; collaborate with the Digital Product Manager as a new site and agent portal are developed

• Create and deploy email marketing campaigns for customer engagement, nurturing, and education; utilize HubSpot workflows and automation tools to streamline communications

• Oversee PR efforts including press release reviews, media coordination, and securing industry coverage

• Produce effective sales tools, collateral, and value messaging to support the commercial sales team in communicating product benefits

• Track, measure, and report on marketing communications performance using analytics platforms; provide insights and recommendations for continuous improvement

• Collaborate with external partners, including a third-party video vendor and media/creative agencies as needed

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field

• 5–10 years of B2B marketing communications experience, ideally in lighting, building materials, or a technical product environment. Strong product-focused B2C experience may be considered if it involved a physical product

• Minimum 3 years demonstrating the ability to communicate complex product value to vertical markets (hospitality, healthcare, education) or via specialized sales channels (Rep Agents, Specifiers, Distributors)

• Exceptional writing, editing, and verbal communication skills—strong ability to simplify technical information and translate it into persuasive, customer-friendly content

• Proven success developing content across multiple mediums (web, print, video, presentations, etc.)

• Strong organizational skills with the ability to manage multiple projects, priorities, and deadlines

• Experience managing third-party agencies, project scopes, and multi-channel paid media budgets is a plus

• Collaborative mindset with an ability to work across departments and build effective internal partnerships

• Familiarity with lighting standards, LED technology, controls, or architectural/design principles is highly preferred

Experience with the following project management tools is strongly preferred:

• – project management

• PageProof – reviews and approvals

• – video review and collaboration

• HubSpot – workflows, email automation, analytics

• Teams + SharePoint – communication and shared assets

• WordPress / SEO

Compensation:

Targeting a base salary of $100-120k