Manager Digital Analytics, Tag Engineer (Remote Opportunity)Hyatt Corporate Office • United States
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Manager Digital Analytics, Tag Engineer (Remote Opportunity)
Hyatt Corporate Office
- United States
- United States
Über
The Manager, Digital Analytics (Tag Engineering) is responsible for leading the implementation, strategy, and governance of digital data collection across our web and app ecosystems. This role ensures accurate and scalable analytics tagging through tools such as Tealium, Google Tag Manager (GTM), and related platforms. The ideal candidate combines technical tag management expertise with strong strategic thinking to support business insights and data-driven decisions. •Lead the management and deployment of new and existing tags, pixels, and integrations across digital platforms using tag management systems (e.g., Tealium, GTM). •Develop and maintain the strategic framework for digital data collection, ensuring scalability, accuracy, and compliance across new and existing projects. •Oversee the configuration, administration, and governance of analytics tools (e.g., Adobe Analytics, Google Analytics). •Collaborate with product, marketing, and engineering teams to define and implement tracking requirements that align with business objectives. •Maintain clear documentation of tagging architecture, data layer specifications, and platform configurations. •Troubleshoot tagging issues, validate data accuracy, and manage QA processes for analytics implementation. •Support related initiatives involving data quality, reporting enhancements, and performance optimization across digital channels. Qualifications Experience Required: •Proven experience managing digital analytics implementations using enterprise tag management systems (Tealium, GTM, Adobe Launch, etc.). •Strong understanding of analytics platforms such as Adobe Analytics or Google Analytics. •Ability to translate business requirements into technical tagging specifications. •Familiarity with JavaScript, browser developer tools, and debugging network requests. •Excellent communication and documentation skills with the ability to partner effectively across teams. The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. ________________________________________ We welcome you: Research shows that individuals tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.
Sprachkenntnisse
- English
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