Content Executive
4Secure Ltd
- London, England, United Kingdom
- London, England, United Kingdom
Über
This role sits at the intersection of content, campaigns, and conversion. You will be responsible for planning and creating high-quality content that supports the full buyer journey, then activating that content through LinkedIn, webinars, and email to build trust, credibility, and pipeline.
Working closely with product, technical, and sales teams, you will turn complex cybersecurity concepts into clear, compelling content that fuels demand generation and supports scalable marketing operations.
Responsibilities
Content strategy and creation
– Own the creation of core marketing content including blogs, landing pages, email copy, LinkedIn posts, webinar abstracts, and campaign messaging.
Translate technical and product-led input
into clear, benefit-led content tailored to different audiences and stages of the buying journey.
Build and manage a structured content calendar
aligned to campaigns, events, webinars, and product priorities.
Repurpose long-form content
into multiple formats to maximise reach and value.
Demand generation and campaigns
– Develop and execute demand generation campaigns across LinkedIn, webinars, and email marketing.
Webinar programme
– Plan and deliver a consistent webinar programme to support lead generation and nurture (targeting up to four webinars per quarter).
Gated content initiatives
– Support gated content initiatives such as whitepapers, case studies, and reports to drive contact generation.
Collaboration with sales
– Work closely with sales to ensure campaigns support discovery calls and pipeline progression.
Marketing automation and optimisation
HubSpot usage
– Use HubSpot to build and optimise nurture flows, email campaigns, and lead scoring.
Salesforce integration
– Work with Salesforce to ensure clean handover, visibility, and reporting on marketing-sourced leads.
Performance monitoring
– Monitor content and campaign performance, using insight to refine messaging, formats, and targeting.
Collaboration with SEO
– Collaborate with the appointed SEO agency by supplying content and messaging, without owning SEO strategy or execution.
Skills & Experience
2 to 3 years’ B2B demand generation or content-led marketing experience, ideally within cybersecurity or a highly technical environment
Strong content creation skills with the ability to turn complex topics into engaging, accessible marketing assets
Proven experience delivering campaigns across LinkedIn, email, and webinars
Hands-on experience with HubSpot; Salesforce familiarity is an advantage
Confident writing for different audiences, from technical practitioners to senior decision-makers
Analytical mindset with the ability to optimise content and campaigns based on performance data
Self-starter with a structured, delivery-focused approach and strong attention to detail
Strong organisation skills with the ability to manage multiple projects at once
Positive, proactive attitude with a willingness to try new ideas and push creative boundaries
A bold mindset. We are not afraid to go against the grain and we need someone who is willing to be a bit ‘necky’ when it matters
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Sprachkenntnisse
- English
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