Sales Development Representative

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

About the Role

We're looking for a dynamic Sales Development Representative (SDR) to join our growing intelligence subscription team in New York, selling Lions Intelligence. In this role, you'll support the selling of our premium intelligence products into agencies, brands and media owners across the Americas region. You'll be the critical first point of contact for potential clients, responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion. Your work will play a key role in expanding our reach and accelerating business growth in the competitive creative marketing intelligence space.

Key Responsibilities

Lead Generation & Pipeline Management

• Build and manage a qualified pipeline of potential customers through strategic prospecting and research
• Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations
• Maintain accurate records in our CRM system to ensure seamless handoffs to