Associate Manger, Media Strategy, Planning

Overview:

Support the execution of paid media strategy, planning, and investment for PepsiCo's Functional Foods Brand portfolio (Baked, PopCorners, Simply, SunChips, Smartfood) and Lay's. This role supports data-driven, consumer-centric media plans that maximize ROI, strengthen brand equity, and drive growth across omnichannel media platforms.

Responsibilities:

Media Plan Stewardship:

• Support paid media strategy and plan development and oversee tactical media execution, including in-flight optimizations, for Functional Foods Brands and Lay's
• Align media strategies with marketing objectives and consumer insights, ensuring partners, channels, and tactics adhere to PepsiCo Foods media planning principles
• Champion test and learn initiatives to codify best practices and share learnings across the organization

Investment & Performance:

• Steward significant paid media investment, ensuring efficiency and effectiveness across channels
• Monitor media campaign performance, analyze results, and provide actionable insights to optimize future planning

Partnership & Cross-Functional Collaboration:

• Manage day-to-day relationships with agency partners to ensure successful execution of plans
• Collaborate with Marketing Science team to develop measurement frameworks and audience approaches aligned with Brand KPIs
• Coordinate with Commerce Media teams to develop complementary approaches for holistic end-to-end media planning

KPIs & Success Metrics:

• Relationship Building: Be the go-to media resource for Brand marketing team counterparts, providing strong partnership in support of Brand goals
• Media Sufficiency: Deliver tactical paid media plans that deliver defined media reach and sufficiency goals tied to Brand objectives
• Media ROI & Efficiency: Achieve or exceed annual ROI targets for paid media investments and maintain CPM/cost per reach benchmarks within thresholds
• Brand Impact: Drive measurable outcomes based on Brand media plan objectives/KPIs (e.g., measurable lifts in brand equity, short-term sales, etc.)
• Viewability: Partner with creative teams to deliver above viewability benchmarks across digital and social channels
• Budget Stewardship: Maintain accurate budget tracking and adherence

Compensation and Benefits:

• The expected compensation range for this position is between $93,500 - $156,450.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications:

Experience:

• 3+ years in media strategy, planning, and investment, preferably in CPG or agency environments
• Hands-on experience with media measurement and agency coordination

Skills:

• Strong expertise in omnichannel media planning, data-driven marketing, and performance analytics
• Exceptional organizational, communication, and project management skills
• Ability to communicate complex concepts to a wide range of audiences and stakeholders

Mindset:

• Passion for media innovation and consumer engagement
• Strategic thinker and with ability to translate insights into actionable media plans
• Candidate must be comfortable managing multiple priorities in a fast-paced, data-driven environment

:

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections , commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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