Demand Generation Manager

Job Description:

Company Overview:

SCRAM Systems is a leading provider of alcohol and location monitoring hardware, software, and mobile apps, including the SCRAM Continuous Alcohol Monitoring (SCRAM CAM) bracelet, the LifeSafer L250 Ignition Interlock device, and LifeSafer Intelligence Speed Assistance. We provide an integrated approach to supporting our customers by offering solutions specific to court and agency needs in the community corrections industry throughout all phases of client management.

As a company, we are committed to continuing our tradition of re-engineering operations to streamline processes, enhance productivity, and improve client outcomes through constant innovation. Our purpose is to change lives, reunite families, and make our communities safer through advanced technology and world-class service.

Shift: First Shift

Job Summary:

Hybrid Role

The Demand Generation Manager is responsible for creating and measuring marketing-sourced pipeline. This role owns the design and execution of demand programs that drive qualified leads, sales-accepted opportunities, and measurable revenue impact for the Sales organization.

This is a builder role. A formal demand engine does not yet exist and must be designed, launched, and continuously optimized. The ideal candidate has hands-on experience creating demand, partnering closely with SDRs and Sales, and tracking performance from first touch through opportunity creation in Salesforce.

Success in this role is measured by the ability to generate marketing-sourced pipeline, improve lead-to-opportunity conversion, and clearly demonstrate how demand programs are contributing to Sales momentum and revenue growth. The Demand Generation Manager is expected to make impact visible, not just activity, and to clearly show how demand programs support Sales momentum.

Duties/Responsibilities:

Demand Generation Strategy & Pipeline Generation

• Co-design the demand generation strategy with Marketing leadership and own execution across all channels.
• Build, launch, and optimize integrated campaigns that drive qualified leads, SDR engagement, and opportunity creation.
• Own defined performance targets for lead generation and sales-accepted opportunities
• Partner closely with Sales and SDR leadership to align campaigns to target segments, territories, and revenue priorities.
• Continuously test, refine, and scale what works while decisively shutting down what does not.
• Apply demand generation programs to priority customer and former-customer segments to support renewals, expansions, RFP readiness, and re-engagement opportunities.

Segmentation, Targeting & Campaign Performance

• Own audience segmentation and list strategy across all campaigns.
• Analyze segment level performance to determine which audiences generate engagement, conversations, and pipelines.
• Focus on campaign investment on high performing lists and segments.
• Use intent data, engagement signals, and funnel performance to prioritize outreach and SDR effort.

Channel Strategy & Optimization

• Determine the right mix of paid, organic, digital, and event-driven channels based on campaign goals, segment behavior, and ROI.
• Design demand programs that integrate digital campaigns with in-person and virtual events in partnership with the Events team.
• Continuously evaluate channel performance and reallocate effort toward what drives pipeline.

Marketing Operations & Reporting

• Own marketing reporting and performance analysis in Salesforce.
• Build and maintain campaign attribution, funnel conversion, and pipeline impact reporting.
• Design and manage automations, scoring, routing, and lifecycle workflows in Pardot and Salesforce with the support of Sales Operations.
• Ensure campaign data is accurate, trusted, and defensible with Sales leadership.
• Leverage tools such as 6sense or similar intent platforms to support ABM and