Marketing Coordinator

MARKETING COORDINATOR

Uppercut Deluxe | Oceanside, CA

ABOUT UPPERCUT DELUXE

Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy "Uppercut" O'Shea, Uppercut Deluxe is a modern, yet traditional approach to men's grooming. Born in Australia from a love of barbering, surf, and skate culture, we've built a globally recognised premium brand that delivers high-quality grooming products for men without all the fancy embellishments of salon brands. Our brand has won multiple GQ Grooming Awards and is trusted by barbers and customers worldwide.

THE ROLE

We're seeking a creative, hands-on Marketing Coordinator to join our US team in Oceanside, CA. Reporting to the Head of Marketing, you'll be the driving force behind Uppercut Deluxe's brand presence across organic social media, content creation, influencer partnerships, events, retail marketing, PR initiatives and eCommerce function. You'll work closely with our in-house design team and collaborate with the digital/eCommerce team to ensure brand campaigns come to life across all channels.

This is an ideal opportunity for someone with 3 years of marketing experience who is passionate about content creation, loves the barbering and men's grooming culture, and thrives in a creative, fast-paced environment where they can make a real impact.

KEY RESPONSIBILITIES

Content Creation & Social Media Management

• Manage Uppercut Deluxe's organic social media presence across Instagram, TikTok, Facebook, YouTube and other relevant platforms

• Create engaging social media content (static posts, videos, Stories, Reels) that reflects brand voice and resonates with our audience

• Collaborate with in-house design team to produce high-quality visual assets and creative content

• Develop and maintain a content calendar that aligns with product launches, campaigns, and seasonal initiatives

• Monitor social media trends, engagement metrics, and community feedback to optimise content strategy

Campaign Coordination & Brand Marketing

• Coordinate brand marketing campaigns from concept through execution, managing timelines, briefs, and asset delivery

• Support product launches with integrated marketing plans across organic social, email, retail, and events

• Collaborate with the Performance Marketing Coordinator to ensure brand campaigns translate effectively to paid channels

• Brief and review creative deliverables to ensure brand consistency and quality across all touchpoints

• Maintain brand asset libraries and ensure all marketing materials align with brand guidelines

Influencer Partnerships & PR

• Identify, reach out to, and manage relationships with barbers, influencers, and brand ambassadors

• Coordinate influencer partnerships including product seeding, content collaborations, and campaign activations

• Support PR initiatives including media outreach, product launches, and press kit development

• Track and report on influencer campaign performance and partnership ROI

Events & Retail Marketing

• Plan and execute brand events, barbering events, pop-ups, and trade show activations

• Develop retail marketing materials including POS displays, merchandising kits, and in-store promotional assets

• Support wholesale and retail partners with co-marketing initiatives and branded content

• Capture event content (photos, videos, social coverage) to amplify reach and engagement

eCommerce Support

Assist the Global eCommerce Manager with website content updates, blog copywriting, and product page optimization.

Write engaging, SEO-friendly blog articles that reflect brand voice and drive traffic to the eCommerce site.

Create, schedule, and monitor email marketing campaigns including promotional newsletters, product launches, and lifecycle emails.

Analyze eCommerce and email performance metrics to provide insights and recommend optimizations.

Support online promotions, sales campaigns, and seasonal initiatives to maximize online sales.

Collaborate with creative and digital teams to ensure online assets are accurate, up-to-date, and visually compelling.

WHAT WE'RE LOOKING FOREssential Experience & Skills

• 3+ years of experience in marketing, preferably in consumer goods, lifestyle brands, or men's grooming

• Proven experience managing organic social media accounts and creating engaging content

• Strong content creation skills including copywriting, basic photo/video editing, and visual storytelling

• Experience coordinating marketing campaigns and managing multiple projects simultaneously

• Comfortable working with designers to brief and review creative assets

• Familiarity with social media analytics tools and email marketing platforms

• Strong written and verbal communication skills

• Highly organised with excellent project management capabilities

Desirable Skills

• Experience with influencer marketing and building creator partnerships

• Photography and videography skills (iPhone content creation a plus)

• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator) or Canva

• Experience planning and executing brand events or activations

• Knowledge of retail marketing and POS materials

• Understanding of PR and media relations

• Passion for barbering culture, men's grooming, and lifestyle brands

Personal Attributes

• Creative thinker with a strong eye for aesthetics and brand storytelling

• Self-starter who takes initiative and ownership of projects

• Collaborative team player who works well cross-functionally

• Adaptable and comfortable in a fast-paced, evolving environment

• Detail-oriented with ability to juggle multiple priorities

• Culturally attuned to social media trends and what resonates with audiences

• Genuine enthusiasm for the Uppercut Deluxe brand and barbering community

WHAT WE OFFER

• Flexible work arrangement based in Oceanside, CA

• Opportunity to work with a globally recognised, award-winning men's grooming brand

• Creative, collaborative team environment with direct impact on brand direction

• Genuine career growth potential as the brand continues to expand

• Connection to the barbering community and culture

• The chance to bring creative ideas to life and see your work make a real impact

HOW TO APPLY

If you're a creative marketing professional who lives and breathes social media, loves creating content, and wants to help shape the future of an iconic grooming brand rooted in barbering culture, we'd love to hear from you.

Please submit your résumé along with a portfolio or examples of your work (social media content, campaigns you've coordinated, or creative projects) and a brief cover letter outlining your relevant experience and why you're excited about this opportunity.

Salary range for this role is $55,000-$65,000

• Uppercut Deluxe is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.