Email Innovation Lead

Our Company: We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It's an exciting time to be a part of H&R Block What you'll do...:

Our Marketing team plays a critical role in shaping how we connect with millions of customers through innovative strategies and impactful campaigns. We are a dynamic, collaborative group focused on driving growth, leveraging data-driven insights, and embracing emerging technologies to stay ahead in a rapidly evolving landscape. This is your opportunity to join a team that values creativity, innovation, and transformation.

We are seeking a strategic and innovative leader to transform our CRM operations, with a specific focus on email and SMS. This role will serve as the primary advocate for technology-driven transformation in email and SMS, fostering a culture of experimentation and continuous improvement. This role will be instrumental in identifying opportunities for efficiency and effectiveness across strategy, planning, creative, execution and analysis leveraging AI, our existing toolset (including SFMC, Adobe and Twilio) as well as testing additional technology solutions. This role will also create our test and learn model, adoption plans to ensure the team is equipped to leverage current and emerging tools for measurable business impact.

Day to day, you'll...

• Assess current email and SMS processes and identify areas where AI or other MarTech tools can deliver efficiencies and improved outcomes
• Lead the adoption and optimization of Adobe tools and other key email technologies (e.g., Salesforce Marketing Cloud, Movable Ink, Stensul), ensuring full leverage of platform capabilities for lifecycle journeys, deliverability, and personalization
• Develop and execute a roadmap for integrating AI and other MarTech tools into email operations, including change management strategies
• Serve as the internal thought leader for AI and MarTech innovation in email and CRM, staying current on industry trends, emerging tools, and best practices. Educate and influence email marketers, agency and other key stakeholders across the organization
• Oversee integration of MarTech platforms across email, SMS, data, and analytics systems, ensuring unified profiles, data quality, and actionable insights
• Design and manage pilot programs to test new technologies, analyze results, and scale successful initiatives across email and SMS operations
• Train and enable email marketers and cross-functional partners on new tools, workflows, and methodologies to maximize adoption and impact
• Establish reporting structures and dashboards for technology performance, campaign outcomes, and business impact
• Manage vendor relationships and evaluate external partners for MarTech and AI solutions, including contract negotiation and performance assessment
• Champion change management and continuous improvement, ensuring the organization is prepared, supported, and equipped to adopt new systems and ways of working

What you'll bring to the team...:

Education:

• Bachelor's degree in a related field or the equivalent through a combination of education and related work experience

Work Experience:

• Minimum 8 years in email, MarTech, or lifecycle marketing roles, with proven experience in platform adoption (Adobe, Salesforce, etc.), use case management, and cross-functional leadership
• Deep expertise in MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Twilio, etc.) and AI applications
• Proven track record of leading technology adoption, integration, and optimization in email and SMS environments
• Strong strategic planning, organizational, and prioritization skills
• Effective project management and change management abilities
• Exceptional communication and stakeholder management skills
• Proven track record of partnering and influencing to achieve positive business outcomes

It would be even better if you also had...:

• Experience designing and delivering unified data architectures and integrations across CRM, email, and analytics platforms
• Hands-on experience with AI tools for marketing automation, personalization, and predictive analytics
• Familiarity with vendor evaluation, contract management, and partnership development

Why work for us: Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You'll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being.

Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit .

Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person's race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. Pay Range Information: The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range: $101, $161,900.00/Yr.