Category Insights Manager

Brief Description
WHO WE ARE:
Founded in 1947 and headquartered in Schofield, Wisconsin, Wausau Supply Company has a history of providing top-quality building materials to authorized retailers across the United States. As a proud 100% employee-owned company, we are dedicated to not only serving our customers but also ensuring that our employees have a direct stake in our success. We distribute building materials from the industry's leading manufacturers to authorized retailers from the western Rocky Mountains to the east coast. In addition to our distribution capabilities, Wausau Supply Company is known for its high-quality manufactured brands, including Diamond Kote Siding System, Waudena, ChamClad and Taylor Entrance Systems. These brands reflect our commitment to innovation, safety, service and integrity. Our territory continues to expand as we continuously strive to meet the demands of our customers with nineteen distribution centers and five fabrication and finishing facilities across the United States.

At Wausau Supply Company, we are driven by a passion for excellence and a dedication to service, ensuring that we remain a trusted partner in the building materials industry for generations to come.

BENEFITS We Offer

• 3 weeks paid vacation within 1st year
• 9 paid holidays
• 100% Employee Owned
• Employee Stock Ownership Program~Employer funded with an average retirement contribution of up to $4 per hour
• 401K Retirement Fund - Additional opportunity for employee to contribute
• Health, Dental, Vision, Short Term/ Long Term Disability
• Employee Assistance Program
• Opportunity for advancement
• Training and development
• Employee Material Purchase Program

What This Role Will Be Doing
The Category Insights Manager will lead the development and delivery of actionable insights that inform strategic decisions across product categories, customer segments, and competitive landscapes. This role is responsible for analyzing category performance, interpreting customer feedback, and synthesizing market intelligence into clear, data-driven recommendations that support growth initiatives and brand strategy.

Duties Include (not Limited To)
Category and Competitive Analysis:

• Monitor and analyze category performance across key product lines (e.g., siding, decking, doors).
• Track competitive activity and market share shifts using internal data and third-party tools (e.g., Principia BuilderSeries).
• Deliver quarterly and ad hoc reports on category trends, pricing dynamics, and growth opportunities.
• Partner with Sales and Brand teams to identify underperforming segments and recommend corrective strategies.
• Develop and deliver presentation on category, brand, region, and CRM performance including trends, share, key drivers to marketing, sales, and executive leadership
• Coordinate with various internal teams and external teams to design, execute, and present custom research projects.
• Design and maintain "self-serve" dashboards on key business drivers that business partners have access, understanding and awareness of. Collaboration with business partners to determine the content and priority of dashboards.

Customer Insights & Voice Of Customer

• Design and manage customer surveys, focus groups, and feedback loops.
• Analyze customer satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) to uncover pain points and strengths.
• Translate qualitative and quantitative feedback into actionable insights for product development, marketing, and service teams.
• Present findings to leadership and cross-functional teams to guide strategic planning.

Key