Content Lead - D2C - £80,000
Salt
- London, England, United Kingdom
- London, England, United Kingdom
Über
D2C consumer brand
with a global audience of millions. The business operates across content, digital and commerce, and is looking for a
highly creative Content Lead
to elevate how the brand shows up across all channels. This is a senior, hands‑on role combining creative leadership, strategic ownership and execution, with the opportunity to shape the brand’s content vision end‑to‑end. The Role
You’ll lead a small, high‑performing content team and define a content strategy that brings campaigns, launches and brand storytelling to life. The work requires a
strong creative instinct.
Someone who can spot ideas, shape narratives and push content to feel distinctive, while still delivering commercial impact. You’ll act as both creative lead and hands‑on contributor, staying closely involved in ideation, art direction and writing. Key Responsibilities
Set the creative direction for content across campaigns, launches and always‑on activity Lead standout, creatively driven storytelling across social channels, particularly Instagram Ensure consistency, quality and creative excellence across all content outputs (social, email, on‑site, editorial, paid) Develop and maintain content guidelines, templates and workflows Own the content strategy, using performance data to optimise impact and ROI Manage budgets and prioritise projects in a fast‑moving D2C environment Act as a brand guardian, ensuring all content feels distinctive and on‑brand Lead, mentor and inspire a team of creatives and writers You’ll be a
creative, content‑first leader
with strong commercial awareness and experience building and guiding teams. Likely backgrounds include:
D2C or e‑commerce consumer brands Lifestyle, fashion or premium consumer businesses Digital platforms or marketplaces Media, publishing or editorial organisations
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Sprachkenntnisse
- English
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