Digital Marketing ManagerBlue Pelican Consulting Limited • Hatfield, England, United Kingdom

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Digital Marketing Manager

Blue Pelican Consulting Limited

Hatfield, England, United Kingdom

Hatfield, England, United Kingdom

Jetzt Bewerben

Über

Digital Marketing Manager Location - Welwyn Garden City | Hybrid (2 days in office) Salary - circa. £40,000 - £50,000 base salary plus benefits In a digital world that usually rewards going bigger, broader, and louder, this role does something different. It starts local. Thats because this customer journey typically begins with a simple Google near me search. The audience is often young families, so visibility in local SEO and Google Business Profiles (and the wider local search ecosystem) really matters. From there, they land on the site. Which means keeping content accurate and current is non-negotiable: key information, promotions, core campaigns, and anything that helps a customer quickly understand whats on offer. Just as important is the overall experience, making the site easy to navigate, mobile-first, and built to convert. Next, customers tend to validate what theyve seen by checking trusted third-party review platforms. If everything stacks up, they book. Thats where the nurture journey begins. Between visit to conversion, and conversion to start, there can be meaningful lead times, and those need to be managed well. Youll work closely with the CRM Manager to make sure the right messaging lands in the right channels at the right moments, creating a seamless experience across touchpoints. Now imagine delivering that experience across 30+ brands and 100 sites, each rooted in different communities across the UK, and you start to see the scale (and the opportunity). Local search is only the starting point. Theres significant headroom across technical and content SEO, paid media (PPC and paid social), and the introduction of marketing automation to improve efficiency and reduce manual effort. Youll have support from external agencies, but youll be the person setting direction, testing what works, and turning learning into repeatable playbooks. Experimentation is the thread that runs through everything. Channels will be tested and validated based on local-level ROI. And while the business is sizeable (c. £100m turnover), much of its growth has come through acquisition, so in pace and mindset it still feels closer to a start-up than a corporate. The next 12 months will be busy. The plan is to expand operational footprint by at least 50%, acquiring and integrating new brands along the way. That means momentum, change, and a steady stream of new problems to solve (the good kind, mostly). This isnt a polished corporate machine. Theyre still working out the kinks, moving fast, and building while operating, with serious ambition to become one of the biggest players in their sector. They need someone who can drive digital conversion in a consumer environment, and who understands how customers search, qualify, and commit. Someone who can shape the digital experience and journeys that turn traffic into bookings, and bookings into long-term customers. If this has got your attention, and youve got the experience to align to it, why not consider applying?
Experience & Skills Youll likely bring: Experience in multi-site, consumer-facing or high-consideration sectors (so consumers spend time checking out the product or service before they commit). A test-and-learn mindset, comfortable running experiments, learning from failure and iterating quickly. Understand an entrepreneurial/start-up type environment where youre going to get experience handling a lot of projects including end-to-end digital strategy, from planning and channel selection through to execution, optimisation and reporting. Performance marketing + ROI mindset: experience running PPC/paid social (directly or via agencies), testing channels, and proving return at a local/site level. Conversion and website optimisation: improving site journeys and booking funnels through UX/CRO and practical experimentation. Knowledge of Google Search Console Delivered measurable growth through PPC, paid social, organic search and other digital acquisition channels, with a clear understanding of ROI and attribution. Confident using analytics and insight to drive decisions, including tools like GA4 Ability to influence across commercial, technical and creative teams. Want to Apply? Heres how: Applicants must have the right to live and work in the UK.
You can share your Linked-in profile or email me a CV
it doesnt have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122
TPBN1_UKTJ

Hatfield, England, United Kingdom

Sprachkenntnisse

English

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