Business Analyst

Business Analyst – Pharmaceutical Marketing & Digital Content

Location:
San Francisco, CA (4 days onsite)

Duration:
12‑month contract with possibility of extension or conversion to FTE

Engagement:
Open to W2, FTE, or C2C

Overview

Our client is a leading pharmaceutical company in the Bay Area, looking for a Business Analyst to support marketing analytics and digital content operations. The ideal candidate blends strong BI skills with hands‑on experience in marketing technology and regulated content workflows.

Key Responsibilities

• Partner with Marketing, Digital, and Commercial teams to understand business objectives and translate them into clear analytical and reporting requirements.
• Build, maintain, and optimize dashboards and reports in tools such as Tableau, Power BI, Looker, or Qlik Sense to track campaign performance, engagement, and content effectiveness.
• Analyze data from multiple sources (CRM, marketing automation, digital channels, Veeva, web analytics, etc.) to provide insights and recommendations that improve targeting, messaging, and ROI.
• Document and refine end‑to‑end content lifecycle processes, from brief/intake through approval, distribution, and performance measurement.
• Support governance and compliance needs for promotional content in a regulated pharma environment.
• Collaborate with technical teams on data pipelines, data quality checks, and enhancements to data models and dashboards.
• Train and support business stakeholders on dashboards, metrics definitions, and self‑service analytics.

Required Qualifications

• 3+ years' experience as a Business Analyst or similar role supporting
  Marketing and/or Digital Content Management
  (pharma, life sciences, or other highly regulated industries is a plus).
• 5+ years' experience with
  BI / analytics tools
  (e.g., Tableau, Power BI, Looker, Qlik Sense), data warehousing concepts, and strong
  SQL
  for data querying and analysis.
• Solid understanding of marketing concepts, including funnels, conversion metrics, channel performance (email, web, social), and A/B testing.
• Experience mapping and improving content lifecycle processes (intake, review/approval, MLR, publishing, archival).
• Excellent communication skills, with the ability to translate data into clear stories and actionable recommendations for non‑technical stakeholders.
• Strong documentation skills and comfort working with cross‑functional teams (Marketing, Medical/Legal/Regulatory, IT, Compliance).

Highly Desirable

• Hands‑on experience with
  Adobe Experience Manager (AEM)
  ,
  Adobe Workfront
  ,
  Adobe Express
  , and/or
  Veeva PromoMats
  or similar pharma content platforms.
• Background working with marketing automation, campaign management, or digital asset management systems.
• Prior experience in the
  pharmaceutical or biotech industry
  supporting commercial or medical affairs teams.