Senior Frontend Engineer

About Us

At Bettermode, we are redefining how businesses streamline customer experiences and foster strong relationships. Our platform empowers businesses to seamlessly craft powerful web apps with engagement tools in its core tailored to their unique needs.

Backed by Silicon Valley investors and trusted by brands like Lenovo, Mercedes, and IBM, we're proud to connect millions of end-users daily (check our Showcase page ).

Join us as we continue building tools that redefine customer engagement

Benefits

• At Bettermode, we're dedicated to empowering our team to thrive—both professionally and personally. We offer location-based, competitive compensation that reflects your expertise and impact, with annual reviews so you can grow with us. Our culture is built on ownership and trust, giving you real influence over how we scale and succeed.
• From your very first day, you and your family are covered by comprehensive Canadian health benefits—dental and vision included—so you can focus on what matters most.
• Enjoy unlimited paid vacation days, paid parental leave to support your family, and bereavement leave should you need it.
• You'll have all the equipment you need provided, or you can bring your own device and access our Device Upgrade Policy—an interest-free hardware stipend repayable via payroll deductions, allowing you to upgrade when you need.
• We want you to thrive in your work: every team member receives a monthly Tech & Appreciation Stipend—perfect for testing new software or tools and improving your workflows as you see fit.
• For in-person collaboration, our downtown Toronto office is less than a 15-minute walk from Union Station, with a free shuttle running throughout the day. The office features complimentary snacks, coffee, video games, and board games, as well as dedicated seating and a flexible environment that supports creativity, focus, and teamwork.
• Join a globally diverse and collaborative team where you're supported to do your best work and have access to all the resources needed to succeed.

About This Role

Employment Type: Full-time

Location: Toronto, Canada

Location type: Hybrid (3 days at the office in Downtown Toronto - Monday, Tuesday and Thursday)

Timezone: Eastern Standard Time

The Opportunity

We are looking for a Senior Frontend Engineer who wants to spend their time architecting and shipping. You will join a team of seasoned engineers where high autonomy and high technical standards are the default.

You will be working on a complex, data-rich frontend that powers a product with $5M ARR and growing. This role is for a builder who loves the challenge of scaling frontend systems, crafting excellent user experiences, and integrating AI-powered capabilities directly into the product.

What You Will Do

• Architect & Build: Design and implement scalable, type-safe frontend applications using TypeScript and React, built on or similar frameworks. You will own features end-to-end in close collaboration with Backend and Product, from UI architecture to API contracts and data flow.
• Build Complex, Data-Driven UIs: Develop high-performance, data-rich interfaces that handle real-time updates, complex workflows, and large datasets while maintaining excellent UX.
• AI-Native Frontend Features: Integrate AI-driven experiences into the UI, including working with nondeterministic outputs, streaming responses, and human-in-the-loop workflows. This goes beyond UI polish - its about designing interfaces that make AI useful and trustworthy for users.
• Own Your Code: We practice "You build it, you run it." You will ensure frontend systems are reliable, observable, and performant, participating in on-call rotations and incident response when frontend issues impact customers.
  

What We Are Looking For

• TypeScript Authority: You have deep expertise in the TypeScript ecosystem and modern frontend tooling. You write clean, modular code that scales and is easy to test and maintain.
• Frontend Systems Thinker: You think beyond components. You understand frontend architecture, rendering strategies (SSR, SSG, CSR), data flow, state management, and performance trade-offs at scale.
• Strong UI Fundamentals: You have strong fundamentals in HTML, CSS, and modern styling approaches, and you care about UI quality and consistency.
• AI-Augmented Workflow: You embrace AI as a non-negotiable part of modern engineering. You actively use tools like Copilot, Cursor, and LLMs to accelerate development, focusing on architecture, UX decisions, and complex problem-solving rather than repetitive coding tasks.
• UX & Performance Minded: You care deeply about user experience and performance. You know how to measure, diagnose, and improve frontend performance across devices and network conditions.
• Quality & Testing Mindset: You have experience with frontend testing strategies, from unit tests to end-to-end testing.
• High Autonomy: You are comfortable in a startup environment where requirements evolve. You can take a business goal or product idea and translate it into a high-quality frontend solution with minimal supervision.

Bonus Points

• Experience with or similar React frameworks.
• Experience designing or contributing to design systems or component libraries.
• Strong understanding of frontend performance optimization, including code-splitting, caching strategies, and rendering optimizations.
• Experience with state management libraries (Redux, Zustand, Recoil, etc.).
• Experience with analytics, A/B testing, or experimentation frameworks.
• Practical experience integrating frontend applications with complex APIs or real-time systems.
• Experience mentoring junior engineers and leading technical discussions, including architectural reviews and frontend best-practice alignment.

Why Join Bettermode?

• Modern Stack: We keep our frontend architecture clean, scalable, and modern.
• High-Density Talent: Work alongside peers who challenge you to think deeper about architecture, UX, and product quality.
• Impact: Your work ships quickly, is visible to customers, and directly shapes how users experience the product.

If you think this role is right for you, apply today We're excited to share more details, learn about your experience, and discover together if we're the perfect fit for each other.

Commitment to Diversity

As we continue to grow with customers and team members worldwide, we are committed to cultivating an environment where everyone's unique perspectives are heard and valued. The diversity of our team will enable us to build the most inclusive product and workplace possible. We encourage applications from all backgrounds, identities, abilities, and life experiences.

Additional Information

• Headcount: This is a new position at Bettermode
• Compensation Range: CA$150K-$180K/annually
• AI Use: Large Language Models (LLM) might be used in the hiring process for this position to screen, assess or select job applicants.