Strategic Communication Engagement Manager

About Viderity

Viderity is a HUBZone-certified and Woman-Owned Small Business (WOSB) delivering award-winning IT, digital, and creative solutions across federal and commercial markets. Our services span application development, creative services, cybersecurity, data analytics, strategic communications, event management, training, and program management. With over 15 years of proven success and exceptional past performance, we empower clients with innovative, measurable results

.

Position Overvi

ew

The Strategic Communications and Engagement Manager leads the development and execution of integrated communication strategies across email, social media, websites, and related digital engagement platforms. This individual will work closely with the Office of Head Start (OHS) Communications Team and the Project Manager to design and implement audience-centered approaches that strengthen reach, improve engagement, and align messaging with OHS objectives. The role requires demonstrated expertise in analyzing market trends, understanding target audiences, segmenting communication strategies, and evaluating campaign performance. The position also demands strong interpersonal and diplomatic communication skills to collaborate effectively with federal partners, technical staff, and external contributo

rs.

Key Responsibili

• ties

Lead the planning and execution of strategic communication initiatives aligned with OHS g
- oals.Develop and maintain comprehensive communication plans informed by audience insights, performance metrics, and shifting program priori
- ties.Manage and publish approved content across digital channels, including websites, social media, and e
- mail.Oversee high-volume email marketing activities such as segmentation, personalization, template development, automated workflows, and performance repor
- ting.Use analytics tools to assess engagement, identify areas for improvement, and recommend enhancements to campaign strate
- gies.Collaborate closely with designers, developers, content creators, and OHS staff to ensure cohesive messaging and timely dissemination of informa
- tion.Support implementation of conversion rate optimization practices to improve user engagement and support the user journey from awareness to ac
- tion.Ensure all communication materials comply with OHS voice and tone, federal plain language requirements, accessibility standards, and web communication pract
- ices.Coordinate with internal and external stakeholders to support content planning, campaign execution, and resource promo
- tion.Assist with development and support of social media content sets, webinars, and community engagement activi
- ties.Contribute to risk identification, project coordination, and communication planning across t
- eams.Perform additional duties as assigned by leader

ship.

Qualific

**ations

TECHNICAL**

SKILLSRequired skills include email marketing, segmentation, personalization, campaign planning, social media strategy, content calendars, web content management, website publishing, CMS experience, analytics, KPIs, dashboards, performance reporting, audience segmentation, market analysis, A B testing, Plain Language, accessibility, Section 508, federal web standards, multichannel communication planning, and editorial calendar mana

**gement.

MINIMUM QUALIF**

• ICATIONSDemonstrated experience developing and implementing multi-channel communication str
• ategies.Experience analyzing market trends, audience segments, and campaign perf
• ormance.Strong ability to collaborate with diverse teams and external p
• artners.Strong written and verbal communication
• skills.Experience using analytics tools to support strategic decision
• -making.Knowledge of federal communication and accessibility st
• andards.Must have experience in Head Start, early childhood, HHS, DOE, or education

**programs

PREFERRED QUALI**

• FICATIONSExperience supporting federal or public-sector commun
• ications.Familiarity with Head Start audiences and
• programs.Experience managing communications in large-scale or high-volume digital envi

ronments.

Wha

t We Offer
• Competitive hourly rate (commensurate with ex

perience).
• Flexible, remote work ar

rangement.
• Opportunity to contribute to a high-impact, federally mandated modernization i

nitiative.
• Collaborative environment with direct visibility on a nationally recognized federa

l program.