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Content Marketing Manager
IFS
- London, England, United Kingdom
- London, England, United Kingdom
Über
As
Content Marketing Manager
you are the driving force behind Ultimos organic growth strategy. You own how our content is discovered experienced and reused across the buyer journey with a strong focus on
SEO GEO and AI-led optimisation . You combine strategic ownership with hands‑on execution. Using data AI tools and close collaboration with internal teams and agency partners you turn insights into high‑quality scalable content that strengthens our positioning and delivers measurable demand impact. This role is ideal for someone who enjoys
building structure using data and AI intelligently and creating content that actually performs . What youll be doing
SEO GEO & Organic Growth (40%)
Develop and execute a structured content strategy and editorial calendar based on SEO and GEO insights in collaboration with our Digital team and external agency.
Use AI tools to support keyword research topic clustering localisation content gap analysis and ranking insights.
Create and optimise website and blog content using SEO and GEO best practices including metadata internal linking structured content and content refresh cycles.
Translate agency reports and data into clear actionable recommendations for continuous optimisation.
Define and maintain SEO- and GEO-optimised content guidelines for the wider marketing team.
Content Strategy & Creation (50%)
Define and execute a content strategy that supports the full buyer journey across campaigns SEO GEO and organic touchpoints.
Build content frameworks and guidance that enable consistent quality strong positioning>
Produce high‑quality demand generation content (blogs guides checklists social content) using AI tools to accelerate creation while safeguarding accuracy clarity and brand voice.
Collaborate closely with Product Marketing and Brand & Communications to test and refine messaging CTAs and formats.
Track content performance and manage a structured refresh programme for high‑value and outdated content.
Ensure narrative consistency across regions and channels.
Graphic Design Team Management (10%)
Manage and prioritise work for a small team of graphic designers (2).
Ensure strong alignment between visual and written content including incorporating design into SEO strategies.
Provide clear briefs and constructive feedback to deliver cohesive high‑quality assets.
Qualifications
5 years of experience in
B2B content marketing
ideally in a SaaS or technology environment.
Proven experience creating and scaling high‑performing content across formats and channels.
Strong understanding of
SEO GEO digital publishing and content performance metrics .
Experience maintaining messaging and brand consistency across content.
Data‑driven mindset with the ability to define and track content and engagement KPIs.
Hands‑on experience using
AI tools
for content strategy creation SEO GEO and experimentation.
Experience working with
HubSpot
or similar CMS and marketing platforms.
Excellent written and verbal communication skills in
native‑level English
(Dutch or German is a plus).
Additional Information
Why join Ultimo You’ll own and shape Ultimos organic growth strategy at an international scale You’ll work in a modern SaaS environment where AI and experimentation are encouraged You’ll have autonomy trust and room to build structure where it matters You’ll collaborate with experienced marketing product and brand teams across regions Remote Work
Yes Employment Type
Full‑time
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Sprachkenntnisse
- English
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