Content Marketing Manager
Bluecrest Wellness
- Worthing, England, United Kingdom
- Worthing, England, United Kingdom
Über
Content Marketing Manager – Full time, Permanent | Worthing, West Sussex – Hybrid Up To £45,000 Per Year Plus Various Company Benefits At Bluecrest, we're the health intelligence company on a mission to make high-quality, affordable health monitoring accessible across the UK and Ireland. Since 2012, we’ve empowered people to take control of their wellbeing through early detection and long-term health insights. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every day. We believe in helping people live healthier for longer by making personal health monitoring easy, affordable, and impactful. Join us in shaping the future of health intelligence, where your work makes a real difference, every day. We’re looking for a Content Marketing Manager to drive our brand's voice and visibility across B2C and B2B audiences, owning the full content lifecycle from direction to high-quality, on-brand output. You will lead our approach to organic growth across SEO, GEO, Digital PR and organic social, guiding our agencies and a team of two Content Executives to deliver high-quality work that supports brand and commercial goals. Working closely with Growth Marketing Managers, you’ll bring campaigns to life through impactful content, emails, newsletters, video and thought leadership.
Responsibilities
Set content strategy and calendar across channels; collaborate with Growth Marketing Managers to write and optimise content for high-performing campaigns and timely publishing. Repurpose and align content for B2B and B2C audiences, maintaining brand consistency and effectiveness while maximizing efficiency. Act as brand guardian: ensure tone of voice, messaging and visuals reflect brand guidelines across all touchpoints. Content quality assurance: review and approve all content before distribution to ensure accuracy and alignment with brand objectives. Lead and develop two direct reports: Consumer Content Marketing Executive and Corporate Content Marketing Executive. Drive SEO, GEO & Digital PR: own strategy for traditional and AI-driven search; manage agencies to deliver measurable results aligned with brand goals. Develop and execute an organic social media strategy that complements SEO, GEO and Digital PR. Monitor and report on content performance across SEO, GEO, Digital PR, social media, email and website content; provide actionable insights for improvement. Manage marketing budgets for SEO, GEO, Digital PR and content initiatives; monitor spend against KPIs and approve agency invoices. Write, review and optimise weekly retention/acquisition emails and plan monthly B2B and B2C newsletters. Oversee video content planning, scripting and production to support campaigns. Coordinate thought leadership content such as whitepapers; position the brand as an industry leader. Build relationships with brand ambassadors and partners to amplify reach. Manage awards and associated event participation, including research, timelines and submissions. Plan and execute Bluecrest-hosted events (roundtables, PR events, corporate hospitality) with compelling communications. Conduct market research to stay updated on industry trends and competitor activity. Stakeholder management: work with customers, colleagues, suppliers, agencies and partner organisations.
What We Would Like To See From You
Proven experience in SEO strategy, Digital PR, and AI search optimisation (GEO). Strong understanding of Generative Engine Optimisation and emerging search trends. Excellent content creation and copywriting skills with SEO best practices. Exceptional attention to detail. Social media strategy experience. Experience in line management and team development. Ability to manage agencies, budgets and multiple projects simultaneously. Proficient in SEO tools (e.g., Google Search Console) and analytics platforms (e.g., Google Analytics). Excellent communication and stakeholder management skills with a collaborative mindset. Please note: All roles at Bluecrest Wellness require a satisfactory criminal record check as part of onboarding.
Ready to Take the Next Step?
If you believe your skills and experience could make a real impact at Bluecrest and you’re looking for a place where you belong, we’d be thrilled to hear from you. After reviewing applications, a member of our recruitment team will be in touch for an initial chat to get to know you and answer any questions about the role, the team, or life at Bluecrest.
Everyone is Welcome. We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance. Our employment practices reflect diversity, equity and inclusion, and all employment decisions are based on merit, role requirements and evolving needs. We celebrate individuality and encourage every team member to bring their whole self to work.
Other Info
This role is exempt from the Rehabilitation of Offenders Act 1974 (Exceptions) Orders; all convictions, cautions and bind-overs, including spent ones, must be disclosed as part of the application process. We kindly ask recruitment agencies not to contact us regarding this vacancy. Any personal information you provide will be handled in accordance with our Privacy Policy. We are currently unable to offer visa sponsorship for this position.
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Sprachkenntnisse
- English
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