Content Strategist

Job Description
Content Strategist

Content Strategy Leadership: Develop and implement comprehensive content strategies for web, social, and digital campaigns.

Ensure content aligns with brand voice, tone, and overall marketing objectives.

Cross-Functional Collaboration: Partner with product marketing, UX, design, and authoring teams to create cohesive experiences.

Optimization & Performance: Monitor engagement metrics, analyze performance, and refine strategies based on data insights.

Innovation: Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency.

Governance & Best Practices: Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives.

Content Strategy Development: Ability to plan and execute content strategies aligned with business goals.

SEO Knowledge: Understanding of keyword research, on-page optimization, and search trends.

Content Management Systems (CMS): Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar.

Analytics & Performance Tracking: Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.

Editorial & Writing Expertise: Strong writing, editing, and storytelling skills for multiple formats (web, social, email).

Audience Research & Persona Development: Ability to tailor content for specific customer segments.

Cross-Functional Collaboration: Working effectively with marketing, design, UX, and development teams.

Project Management: Managing timelines, editorial calendars, and multiple priorities.

Adaptability & Innovation: Staying current with trends, including AI-driven content tools and emerging digital platforms.

Salary Range- $110,000-$120,000 a year

Qualifications:
BACHELOR OF COMPUTER SCIENCE