Demand Generation Specialist

Demand Generation Growth Specialist – Sports & Predictions

Location:
United States | Hybrid / Remote - Full Time

This is a remote position available to candidates residing in the United States. Eligibility to work in the U.S. is required; candidates may be based in any state.

About the Role

We are seeking a
hands-on Demand Generation Growth Specialist
to plan, execute, and optimize performance marketing campaigns across
Sports and Prediction markets
. This is an
individual contributor role
, ideal for a data-driven performance marketer who thrives in fast-paced, regulated environments and enjoys owning campaigns end to end.

You will be responsible for driving
user acquisition, brand awareness, and revenue growth
through programmatic media, streaming platforms, search, social, and video channels. The role requires strong commercial thinking, experimentation, and close collaboration with creative, data, and compliance teams.

Key Responsibilities

Campaign Execution & Optimization

• Plan, launch, and optimize acquisition campaigns across
  Search, Paid Social, Programmatic Display, Video, and Streaming/CTV platforms
• Own
  daily budget management, bid optimization, and pacing
  to maximize ROI and customer acquisition
• Customize messaging and creatives based on
  sports calendars, regional regulations, and user intent
• Segment audiences using behavioral, geographic, interest, and device data to improve conversion across the funnel
• Leverage internal and third-party data sources to refine targeting and performance

Measurement & Performance Analysis

• Monitor campaign performance using tools such as
  Google Analytics, Adjust, AppsFlyer, or platform dashboards
• Track and optimize against key KPIs including
  CAC, ROAS, CTR, conversion rate, and LTV
• Run
  A/B tests
  across creatives, audiences, and channels to continuously improve results
• Deliver clear performance insights and recommendations to cross-functional partners

Compliance & Market Awareness

• Ensure all marketing activity aligns with
  state-level regulations and platform policies
• Work closely with compliance and legal stakeholders to adapt creatives and messaging
• Stay informed on
  industry trends, competitor activity, and evolving regulations
  within Sports and Predictions

Requirements

Must-Have

• 3–5 years of hands-on experience
  in demand generation, growth marketing, or performance marketing
• Direct experience in
  Sports betting, fantasy sports, iGaming, prediction markets, or sports media
• Proven ownership of
  paid acquisition campaigns with seven-figure budgets
• Strong experience across
  programmatic media, streaming/CTV, paid search, and paid social
• Solid understanding of
  attribution modeling, customer lifecycle, and performance optimization
• Experience working in
  regulated or high-compliance industries
• Strong analytical mindset with the ability to translate data into action

Nice-to-Have

• Exposure to
  Web3, crypto, fintech, or trading platforms
• Experience with
  app-based acquisition
  (App Store / Google Play)
• Familiarity with
  Adjust, AppsFlyer, or similar attribution tools
• Personal interest in
  sports, trading, investing, or emerging technologies

Who You Are

• A
  hands-on executor
  , not a people manager
• Curious, experimental, and comfortable testing new ideas
• Commercially minded and focused on measurable impact
• Collaborative and able to work effectively with creative, data, and compliance teams
• Adaptable and energized by fast-moving, evolving markets