Marketing & Communications Manager for Transformation Programs

Job Summary:

Be part of a growing team that's driving impactful change and transformation through innovative marketing and communication strategies. We are seeking a creative and highly energized Product Marketing/Marketing & Communications Manager who will be focused on driving clarity and engagement on key enterprise transformation initiatives.

Requirements:

7-10+ years in marketing and communications. Experiential marketing and proven project or product management skills in a large corporate environment a must. Must be able to get hands-on and produce content and events as well as manage a team of creatives to do the same.

• Background in marketing and communications, GTM strategy development, activation campaign planning and execution.
• Excellent interpersonal and communication style, with proven active listening and critical thinking ability.
• Outstanding learning agility, with ability to pick up new concepts in a fast-paced environment.
• Ability to translate and apply product marketing and go-to-market know how into internal business transformation and change activation objectives.
• Tech savvy, with some exposure with large scale digital transformation efforts preferred.
• Experience in the financial services industry a plus.

Key Job Functions:

Marketing & Communications Management

• Leverage storytelling skills to discover, identify and develop compelling narratives and content to inspire and motivate employees.
• Draft and edit a wide range of communication materials tailored for internal stakeholders, including articles, executive communications, and digital content.
• Act as editor-in-chief to source and manage content and events pipeline.
• Support and enhance content production and approval processes to ensure effective management and timely deployment.

Experiential Marketing & Event Design, Planning & Execution

• Design, plan and execute a variety of internal events ranging from town halls and symposiums to immersive learning exercises, such as hackathons, katas and dojos.

Campaign and Project Management

• Lead coordination efforts for internal marketing campaigns and/or delivery projects to support communication strategies. This includes managing timelines, resources, and stakeholder expectations to ensure successful execution.
• Build relationships with key internal stakeholders to understand pain points, change impacts and needs.
• Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies.
• Develop customer engagement and enablement GTM strategies and campaign plans.
• Identify and document moments that matter as part of a customer change journeys.
• Collaborate with cross-functional teams, to ensure consistency in messaging and alignment of communication strategies with broader organizational objectives.

Monitoring and Measuring Progress:

• Monitor stakeholder sentiment and engagement to identify opportunities and proactively address issues related to internal change initiatives.
• Facilitate feedback loops and gather insights to inform marketing, communications and engagement strategies.
• Take a data driven approach to continuously track the progress of the transformation and make necessary adjustments based on feedback and other data.